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CONSUMER-ORIENTED GOOGLE ADS CAMPAIGNS

Impress Me!

PAY-TO-PERFORM

Capture and convert consumer intent through an audience-driven Google Ads campaign.

Engage consumers through Google’s host of SEM opportunities

Engage consumers through Google’s host of SEM opportunities

The spread of opportunities presented through search engine marketing offers an impactful way to capture and convert the attention of online users to drive revenue. By serving up content at optimal times in a buyer’s journey, brands can capitalise on this powerful marketing channel. With some of the industry’s most experienced Google Ads specialists, the Impress!ve™ team could become an integral part of your search campaigns.

Our advanced knowledge and access to consumer insights enables us to build integrated campaigns that are driven by your customers – not just by keywords. Through the execution of personal, adaptive ads, we have the tools in place to maximise your campaign and accelerate business growth – placing you at the forefront of your industry and adding unparalleled value to your customers.

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Multi-channel Google Ads campaigns

Multi-channel Google Ads campaigns

Our in-house team of SEM experts utilise automation and other innovative technologies to build a Google Ads campaign aligned with your goals. By maximising your budget through intelligent bidding, our omnichannel solutions allow us to plan, measure and optimise across all relevant channels.

This means building Google Shopping campaigns for eCommerce businesses that want to disrupt their industry and establish themselves as the leading option for consumers. We’ll also integrate your Google Ads campaigns with email campaigns and the Google Display Network, to increase your cross-platform visibility and target your audience wherever they’re browsing. In-depth data allows us to target your most valuable leads and accelerate them through the sales funnel, with relentless testing and enhancements along the way.

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The results that matter to your growth

The results that matter to your growth

Whether on desktop or mobile, the SEM experts at Impress!ve™ can plan a Google Ads strategy that connects with your audience segments at the exact moment they’re searching for your products or services. We’ll work with you to understand your goals and landscape, to create campaigns that are built to increase website traffic, encourage phone calls, boost foot traffic or just build brand awareness. Whatever type of ads campaign will have the biggest impact on your growth, we’ll ensure your budget is focused appropriately.

All of this, integrated with other vital digital disciplines such as content marketing and social media, contributes to an integrated campaign that delivers quick wins and long-term growth for your brand. For a complimentary strategy session about our search marketing campaigns and the essential cogs that work together within them, get in touch with our team.

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Performance-driven PPC services

Achieve higher visibility across the web with pay-per-click services tailored to your goals, to attract wallet-out prospects at the right time in their buyer’s journey.

Google Shopping
Google Shopping

The disruptive PPC platform that promotes your online store’s products for fast consumer comparison, built to drive more website visits and sales.

Google remarketing
Google remarketing

Reconnect with consumers that have already demonstrated an interest in your brand, with a Google remarketing campaign that’s proven to increase conversions.

Google Display Network
Google Display Network

The visual PPC advertising approach that boosts your visibility across the web to target your audience in the most effective ways.

Microsoft Advertising
Microsoft Advertising

Previously known as Bing Ads, brands can tap into a relatively untouched consumer base to create new opportunities and unlock new streams of revenue.

Programmatic advertising
Programmatic advertising

Complex programmatic advertising made simple. We use a multi-channel approach to reach your audience across multiple devices and maximise your budget.

Taboola marketing
Taboola marketing

Create meaningful connections and engage customers through premium publications, for an innovative way to drive results.

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GOOGLE ADS LOCATIONS

Melbourne

Sydney

Perth

Any questions

Google Ads FAQs

Google created a new tier of partners when it realised it couldn’t possibly have the necessary high level of integration with all certified partners. Google Premier Partners are advertising agencies and marketing professionals that have met the advanced levels of AdWords skills and expertise set by Google. They have proved their ability to deliver agency and client growth and meet performance requirements beyond the basic partner level.

The Google Partners program exists for advertising agencies and digital marketing professionals. It offers these partners certifications, exclusive training, industry research and other benefits. The partners are agencies or individuals that already manage AdWords accounts and have existing knowledge of running Google AdWords.

Google Search Partners are online search engines and websites that are included in your Google AdWords campaign. So, when you create a PPC campaign, your ad will automatically be shown on those pages on Google’s Search Partner Network. This gives advertisers the chance to generate more traffic from one campaign.

The Google Search Partner Network is always changing, so there is no available list that you can rely on as being accurate and up-to-date. AdWords advertisers can either choose whether to include different networks upon the creation of their campaign. If they include those sites, their ad may get more impressions, but any traffic generated may be of lower value.

When you’ve achieved Google partners certification, you’ll receive access to communication from Google, including news, training, special invitations and more. This is sent via email, so partners have to have an email address that they regularly check, and is associated with a Google Account. Partners also need access to an AdWords account to be eligible for AdWords promotional offers.

To sign up to become a Google Partner agency, the person signing up must create a personal account and a Partners profile for their agency. This can be done via Google’s support site. Once your application is received, the certification will only be given if you meet Google’s performance requirements, including delivering positive AdWords revenue and growth for your agency and its clients. Your company also needs to have at least two Certified AdWords specialists working for it.

Google doesn’t disclose how many partners they currently have, and the number is constantly rising anyway. To know whether an agency has achieved the Google Partner status, look out for the badge on their website. Out of all partners, only 3% have achieved Google premier partner status, showing they’ve achieved the highest tier of certification.

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WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE

Here’s how we’ll invest in you:

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.