Create meaningful connections that drive results through native advertising.
Unlock audiences in new places with Taboola marketing
Brands searching for innovative ways to engage their audience across the web are turning to Taboola marketing for a content-rich, meaningful way to connect. By serving up relevant and valuable content when your audience is most receptive to messages, Taboola advertising is a fresh way to drive digital results through innovation.
Thinking outside the box, our team works in partnership with you to understand your goals and develop content strategies integrated with the Taboola platform, to ensure we get you where you want to be. You’ll benefit from rich, exclusive data and the results that come from associating your brand with premium online publications, for marketing that encourages users to take action.GET A FREE QUOTE
The power of native advertising
Taboola is a trusted, world-leading native advertising platform. Native advertising is an approach that involves creating ads that are streamlined with the page they’re located at, to present a completely cohesive page to the online user. We’ll look at design and content to ensure Taboola ads look like they belong within the publication, so that it makes perfect sense for the user to click through to your site.
Native advertising offers a way to break the boundaries of paid advertising and stand out from your competitors. With today’s consumers becoming increasingly aware of digital marketing approaches, this shift towards non-disruptive ad formats and content marketing enables brands to expand their reach and create genuine connections with their audience.BOOK A FREE STRATEGY SESSION
Taboola ads campaigns empowered by our experts
We build campaigns for our partners that maximise data and emerging marketing platforms, for a disruptive approach that sets you apart and drives brand growth. Making the most of new advertising opportunities can be time-consuming and costly for your marketing team, which is why forward-thinking organisations choose to plug in Impressive’s team of experts, for our unmatched knowledge and experience.
Our in-house PPC experts, content specialists and digital strategists work together on your Taboola ads campaign to ensure it meets your marketing objectives and drives exceptional results. With Taboola marketing running as just one element of your paid search campaign, we’ll run sophisticated attribution analysis to ensure we understand which parts of our integrated approach are most effective and can allocate your budget accordingly.GET A FREE QUOTE
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
increase in online revenue in five months.
increase in traffic
increase in conversion rates
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
increase in in-store revenue
increase in total store visits
increase in total engagements
Optimising this client’s website achieved explosive growth in sales.
Searches for branded clicks increase from 13.8K to 19.9K
month-on-month organic sessions growth
Searches for non-branded terms went from 3.13K to 4.61K
A powerful SEO campaign helped the client hit their 12-month KPI in half the time.
increase in unbranded clicks
organic session increase for geolocation NSW
keywords in top 3 positions
Ivory & Deene
A focused SEO campaign took Ivory & Deene from flat growth to a major boost in organic sales.
more clicks to the website
growth in organic sessions
Billy J Boutique
How an award-winning campaign achieved a 61x ROAS for one of Australia’s biggest online clothing brands.
ROI from the best-performing Google Shopping campaign (PPC)
Ranking keywords (SEO)
A results-driven strategy that more than achieved revenue targets.
increase in total site transactions
increase in total online revenue
increase in organic users
Disruptive PPC services
Achieve more cross-channel visibility with PPC services tailored to your brand’s objectives, to connect with audiences through meaningful experiences.
Our consumer-oriented Google Ads campaigns combine audience and keyword research to generate maximum revenue and growth for your organisation.
Advertise your eCommerce store’s products through the Google Shopping platform, to encourage a boost in sales.
A smartly executed Google remarketing campaign makes your brand more memorable and boosts conversion rate.
Google Display Network
Boost your visibility and connect with your audience wherever they are across the web, by tapping into the Google Display Network.
Connect with the Microsoft Search Network audience through Microsoft advertising that puts you one step ahead of the competition.
Taboola Advertising FAQs
The cost of advertising on Taboola is like any other paid advertising platform. It’s dependent on your creative, targeting and budget. You’ll only pay for people who click on your ads – but this cost is determined by your bid.
Taboola has a strict advertising policy. It’s important you follow this closely to ensure your ads are approved. There are also a range of restriction content, products and services that are unable to advertise on the Taboola platform that can be reviewed in Taboola’s Help Centre.
AdSense and Taboola are different platforms and therefore may have different publishers. You can definitely use both platforms and declare your inventory on both.
A range of businesses can use Taboola, but it ideally works best on content that is educational. Brands that offer blog content or news-like stories will typically perform best on Taboola.