Think about the last time you did a Google search
Let’s say it was for “Red adidas Ultraboosts”
You click on the first ranked result
And land on a page that says something like “Oops, the content you’re after no longer exists” (ie. a 404)
Did that page direct you to a similar set of shoes?
Or did you hit the ‘back’ button as a reflex action without thinking?
This week Gabriel Grossman tackles 404s, and what to do as an SEO that encounters these on a website
Thanks to Michael Carabott for this week’s #AskGabe question
👇 Would love to hear any other SEO thoughts on 404s below 👇