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Where did it All Go Wrong?
You’re doing everything you can to get the most out of your digital marketing strategy. You’re working on it every day and taking the advice of all of the authority marketing sites out there.
- So why are your rankings dropping? Where has all your traffic gone?
- It could be that your site has been hit by a Google penalty.
- Is it time to panic yet? Speak to our strategists to find out.
What is a Google Penalty?
A Google penalty is a little like a punishment from Google. When it believes you’re trying to cheat the system, cut corners or over-optimise your site, you’ll be impacted in some way.
Even if that’s not the case, you may still feel the wrath of Google.
Google updates its algorithms as often as 500-600 times a year! Every time there’s an update, there could be some new rules you need to know about. Break these rules and you pay the price, even if you don’t know you’re doing it.
That’s why it’s best to be aware of the changes to Google’s algorithms. Of course, you can’t stay up-to-date with 500-600 updates every year, but you need to know about the major ones.
Hummingbird, Panda, Penguin, Possum. The list goes on…
Two Types of Google Penalties
There are two types of penalties that signify your site isn’t in compliance with the updates. They are:
- Algorithmic Penalties. This type is automated. Google’s algorithm identifies sites that they believe are not compliant and automatically penalise them.
- Manual Penalties. This type is carried out by a human reviewer. The reviewer is called in when the algorithm can’t work out if it should issue a penalty to a site.
Our Google penalty assessment analyses your site’s profile to identify:
- If a penalty has been issued against your website
- Which penalty Google has imposed on your site
- A plan of action to quickly get the penalty removed and restore your site to its glory
- The best action you can take to avoid this happening again
Get a FREE Google Penalty Assessment
Is there a possibility that you’ve been hit by a Google penalty?
For a VERY LIMITED time, we’re offering free Google penalty assessments to businesses across Australia.
Simply submit your details and we can analyse your site to determine if you’ve been hit by a penalty and if so – what penalty that is. Then, we’ll get to work on removing the impact and showing you how to avoid it from happening again.
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