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If you’ve been hit by a Google penalty, we can get you back on-track.
Enhance your performance with a Google penalty assessment
Marketing managers and business owners already know how much time and commitment it takes to boost rankings, enhance online visibility and generate sales. But what happens when those rankings plummet and suddenly your results aren’t as strong as they were before? You may have been hit by a Google penalty assessment and to turn things back around takes the support of specialists in the search field.
Google has implemented webmaster guidelines that help the search giant find, index and rank websites. If it thinks your site is showing signs of deceptive or manipulative behaviour, it will penalise you, and your organisation will feel the impact in terms of visitors and sales. If your team has noticed declining results recently, you may need a Google penalty assessment from our in-house technicians that can determine where you went wrong and create an efficient plan to put things right and boost your performance – taking you one step closer to your goals.
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Manual vs. algorithmic penalties
There are two types of penalties given out by Google: manual and algorithmic penalties. When we partner with organisations, our point-of-difference is that we provide education to carry with you. We’ll talk you through why you were inflicted with a Google penalty and what you need to do to ensure it never happens again. Let’s start with the difference between manual and algorithmic penalties.
A manual Google penalty is carried out by a human reviewer. If you’ve been affected by this type of penalty, it means someone has manually audited your site and flagged you for failing to meet Google’s best practices. An algorithmic penalty, on the other hand, is automated. It occurs when Google releases a new algorithmic update and believes your site isn’t keeping up with the technology. Keeping up with more than 550 updates per year and complying with quality guidelines is essential, but is too much for most marketing teams to manage. Extending this responsibility to Impressive ensures you remain compliant, so your site can maintain its presence and authority.
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Get maximum value from a FREE Google penalty assessment
Google penalties can be disruptive – or even devastating – for organisations across Australia. Right now, we’re offering free Google penalty assessments to our partners, so we can overcome whatever complication your site is having and work towards your long-term goals together.
Our complimentary assessments include an in-depth audit of your site to determine which penalty has been imposed. We then put together a high-level strategy to have the penalty removed and restore your site back to health, maintaining transparency throughout so you can be sure you won’t be affected again. Our team of SEO technicians will get to work on your online profile, to ensure your site isn’t over-optimised and you aren’t using any short-cuts or blackhat techniques.
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ENLIST THE SUPPORT OF A SEMRUSH PARTNER
Acer
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
158.53%
increase in online revenue in five months.
83.96%
increase in traffic
23.07%
increase in conversion rates
Mitre 10
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
39.6%
increase in in-store revenue
76.89%
increase in total store visits
113.09%
increase in total engagements
Huon Aquaculture
Optimising this client’s website achieved explosive growth in sales.
19.9K
Searches for branded clicks increase from 13.8K to 19.9K
44.44%
month-on-month organic sessions growth
4.61K
Searches for non-branded terms went from 3.13K to 4.61K
Mincove Homes
A powerful SEO campaign helped the client hit their 12-month KPI in half the time.
120%
increase in unbranded clicks
35%
organic session increase for geolocation NSW
96
keywords in top 3 positions
Ivory & Deene
A focused SEO campaign took Ivory & Deene from flat growth to a major boost in organic sales.
4x
more clicks to the website
131%
growth in organic sessions
2x
more impressions
Billy J Boutique
How an award-winning campaign achieved a 61x ROAS for one of Australia’s biggest online clothing brands.
41X
ROAS (PPC)
135X
ROI from the best-performing Google Shopping campaign (PPC)
10,400
Ranking keywords (SEO)
Synergie Skin
A results-driven strategy that more than achieved revenue targets.
459%
increase in total site transactions
600%
increase in total online revenue
74%
increase in organic users
Best practice SEO techniques
Avoid Google penalties and boost your online visibility through white-hat SEO practices that are tailored to your organisation and its goals. We’ll develop the best search strategy to drive results for your team.
Local SEO
Connect with nearby prospects searching for your goods and services, to deliver your messaging at the right time in the buyer’s journey.
International SEO
Internationalise your digital presence with a global SEO strategy that targets the countries and languages relevant to your organisation.
Enterprise SEO
Optimise your complex website with an enterprise SEO strategy built by some of the industry’s most experienced search technicians.
Mobile SEO
With a significant portion of your audience using their mobile devices to search for your products and services, ensure your mobile experience is second-to-none.
Video SEO
Enhance your visibility in search results pages by optimising your video, to educate and convert prospects the smart way.
Reseller services
Utilise our SEO reseller services and unlock a new stream of revenue, by delivering quality white-label services to your clients.
Content writing
Get high-quality content writing to support every aspect of your online campaign, to connect with your audience and encourage them to complete “actions”.
Lead generation
Bring qualified prospects to you through intelligent inbound lead generation techniques that cover a range of relevant platforms.
LET'S GET STARTED
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.