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If you’ve been hit by a Google penalty, we can get you back on-track.

Enhance your performance with a Google penalty assessment
Marketing managers and business owners already know how much time and commitment it takes to boost rankings, enhance online visibility and generate sales. But what happens when those rankings plummet and suddenly your results aren’t as strong as they were before? You may have been hit by a Google penalty assessment and to turn things back around takes the support of specialists in the search field.
Google has implemented webmaster guidelines that help the search giant find, index and rank websites. If it thinks your site is showing signs of deceptive or manipulative behaviour, it will penalise you, and your organisation will feel the impact in terms of visitors and sales. If your team has noticed declining results recently, you may need a Google penalty assessment from our in-house technicians that can determine where you went wrong and create an efficient plan to put things right and boost your performance – taking you one step closer to your goals.
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Manual vs. algorithmic penalties
There are two types of penalties given out by Google: manual and algorithmic penalties. When we partner with organisations, our point-of-difference is that we provide education to carry with you. We’ll talk you through why you were inflicted with a Google penalty and what you need to do to ensure it never happens again. Let’s start with the difference between manual and algorithmic penalties.
A manual Google penalty is carried out by a human reviewer. If you’ve been affected by this type of penalty, it means someone has manually audited your site and flagged you for failing to meet Google’s best practices. An algorithmic penalty, on the other hand, is automated. It occurs when Google releases a new algorithmic update and believes your site isn’t keeping up with the technology. Keeping up with more than 550 updates per year and complying with quality guidelines is essential, but is too much for most marketing teams to manage. Extending this responsibility to Impressive ensures you remain compliant, so your site can maintain its presence and authority.
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Get maximum value from a FREE Google penalty assessment
Google penalties can be disruptive – or even devastating – for organisations across Australia. Right now, we’re offering free Google penalty assessments to our partners, so we can overcome whatever complication your site is having and work towards your long-term goals together.
Our complimentary assessments include an in-depth audit of your site to determine which penalty has been imposed. We then put together a high-level strategy to have the penalty removed and restore your site back to health, maintaining transparency throughout so you can be sure you won’t be affected again. Our team of SEO technicians will get to work on your online profile, to ensure your site isn’t over-optimised and you aren’t using any short-cuts or blackhat techniques.
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WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:

A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.

ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.