Launching an Online Store? Here's How to Get Started
At Impressive, we come across so many individuals interested in opening an eCommerce store, but usually, they just don’t know where to begin. We also meet people further into the process; they have opened their store but it’s now invisible in the online world. They want to know how to make their first sale.
From deciding on the logistics of your store to the best marketing channels, we got the professionals on the mic to help you get your own store up-and-running.
“Brand loyalty doesn’t exist anymore. People are not loyal to brands; they’re loyal to themselves.” - Cate Thomson
Meet Cate & Mairaid
Cate Thomson and Mairaid Laskey are both digital strategists at Impressive, with a passion for building eCommerce stores. They know everything there is to know about creating the most solid foundation for your store, and they offered to share their insights today.
If you’re thinking about starting an online store or you’re still in the early days of running your new business, this episode is for you.
We’ll be covering:
What the initial stages should be/figuring out your product base (1:52)
Does the competition matter? (4:57)
How to make money even with a low CPA (7:29)
Tips when it comes to creating a business plan (10:38)
The things that can damage conversion rates (14:22)
Platforms to consider when building your store (15:58)
What to do when you’ve opened your “doors”, but no one can find you (17:24)
Should new businesses consult a social media agency? (22:19)
“Before you even plan an online store, you need a marketing budget. Otherwise, it’s like a store with no signage.” - Maraid Laskey
Connect with Us
If you’re in the early days of an eCommerce business and you’d like to speak to our strategists around social media, Google Shopping or something else, contact Cate or Mairaid directly on [email protected] or [email protected]. Otherwise, give our office a call on 1300 191 943!
Subscribe to our podcast on iTunes or Stitcher and don’t forget to leave us a 5-star review if you found this useful!
See below for some of the resources discussed on this episode:
Google Trends: Find out about current trends in your industry
Shopify: Build online stores and generate free logos
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"title": "Episode 13: Launching an Online Store & Making your First Sale",
"date": "2018-11-20 11:08:51",
"content": "<p><iframe src=\"\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Ftheimpressivedigitalmarketer%2Fp%2Fcontent.blubrry.com%2Ftheimpressivedigitalmarketer%2FEp_13_launching_online_store.mp3&podcast_link=https%3A%2F%2Fwww.impressive.com.au%2Fpodcast%2Flaunching-an-online-store-making-your-first-sale%2F#darkOrLight-light&shownotes-ffffff&shownotesBackground-444444&download-ffffff&downloadBackground-003366&subscribe-ffffff&subscribeBackground-fb8c00&share-ffffff&shareBackground-1976d2\" scrolling=\"no\" width=\"100%\" height=\"138px\" frameborder=\"0\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/media.blubrry.com\/theimpressivedigitalmarketer\/p\/content.blubrry.com\/theimpressivedigitalmarketer\/Ep_13_launching_online_store.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.impressive.com.au\/?powerpress_pinw=6296-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/theimpressivedigitalmarketer\/s\/content.blubrry.com\/theimpressivedigitalmarketer\/Ep_13_launching_online_store.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Ep_13_launching_online_store.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribeonandroid.com\/www.impressive.com.au\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/www.impressive.com.au\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><\/p>\n<h2><strong>Launching an Online Store? Here's How to Get Started<\/strong><\/h2>\n<p><!--more--><\/p>\n<div style=\"margin-bottom: 18px;\">At Impressive, we come across so many individuals interested in opening an eCommerce store, but usually, they just don\u2019t know where to begin. We also meet people further into the process; they have opened their store but it\u2019s now invisible in the online world. They want to know how to make their first sale.<\/div>\n<div>From deciding on the logistics of your store to the best marketing channels, we got the professionals on the mic to help you get your own store up-and-running.<\/div>\n<p style=\"text-align: center; margin-top: 18px;\"><em>\u201cBrand loyalty doesn\u2019t exist anymore. People are not loyal to brands; they\u2019re loyal to themselves.\u201d<\/em> - <strong>Cate Thomson<\/strong><\/p>\n<h2><strong>Meet Cate & Mairaid<\/strong><\/h2>\n<div style=\"margin-bottom: 18px;\">Cate Thomson and Mairaid Laskey are both digital strategists at Impressive, with a passion for building eCommerce stores. They know everything there is to know about creating the most solid foundation for your store, and they offered to share their insights today.<\/div>\n<div><\/div>\n<div style=\"margin-bottom: 18px;\">If you\u2019re thinking about starting an online store or you\u2019re still in the early days of running your new business, this episode is for you.<\/div>\n<div><\/div>\n<div style=\"margin-bottom: 15px;\">We\u2019ll be covering:<\/div>\n<ul>\n<li>What the initial stages should be\/figuring out your product base (1:52)<\/li>\n<li>Does the competition matter? (4:57)<\/li>\n<li>How to make money even with a low CPA (7:29)<\/li>\n<li>Tips when it comes to creating a business plan (10:38)<\/li>\n<li>The things that can damage conversion rates (14:22)<\/li>\n<li>Platforms to consider when building your store (15:58)<\/li>\n<li>What to do when you\u2019ve opened your \u201cdoors\u201d, but no one can find you (17:24)<\/li>\n<li>Should new businesses consult a social media agency? (22:19)<\/li>\n<\/ul>\n<div style=\"text-align: center; margin-bottom: 18px;\"><em>\u201cBefore you even plan an online store, you need a marketing budget. Otherwise, it\u2019s like a store with no signage.\u201d<\/em> - <strong>Maraid Laskey<\/strong><\/div>\n<h2><strong>Connect with Us<\/strong><\/h2>\n<p>If you\u2019re in the early days of an eCommerce business and you\u2019d like to speak to our strategists around social media, Google Shopping or something else, contact Cate or Mairaid directly on <a href=\"mailto:[email protected]\">[email protected]<\/a> or <a href=\"mailto:[email protected]\">[email protected]<\/a>. Otherwise, give our office a call on 1300 191 943!<\/p>\n<p>Subscribe to our podcast on iTunes or Stitcher and don\u2019t forget to leave us a 5-star review if you found this useful!<\/p>\n<h3><strong>See below for some of the resources discussed on this episode:<\/strong><\/h3>\n<div><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends:<\/a> Find out about current trends in your industry<\/div>\n<div><a href=\"https:\/\/www.shopify.com.au\/\">Shopify:<\/a> Build online stores and generate free logos<\/div>\n<div><a href=\"https:\/\/www.business.gov.au\/\">Australian Government business resources:<\/a> Business plans, templates, bookkeeping etc.<\/div>\n",
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