Sharper targeting, lead-generating B2B strategies.
More Exposure in all the Right Places.
According to LinkedIn itself, the average buyer consumes 10 pieces of content before they make a final purchase decision.
Are you placing your business where your customers are?
B2B companies are heading to LinkedIn to find the content they need to continue their journey, and they’re looking to you for guidance.
People browse through Facebook and they scroll through Instagram. But they invest time in LinkedIn. This is where around 80% of your B2B leads are coming from.
These leads are valuable and qualified, and they’re showing up with a keen interest in your brand.GET A FREE QUOTE
LinkedIn Marketing Connects You with 450 Million Professionals.
Rub shoulders with over 450 million professionals that use LinkedIn.
Build brand awareness, generate leads, make sales and achieve long-term customers with a clear, effective LinkedIn marketing strategy.
This begins with yours and your staff pages, and your company page. Your pages need to be optimised and SEO friendly, and the entire brand image should be cohesive.
We can help you get started.
Then, we can help you develop the LinkedIn marketing strategy that directs the right people to your site.BOOK A FREE STRATEGY SESSION
Explore the World’s Largest Professional Network.
LinkedIn ads put your business in front of the decision makers of an industry.
Using LinkedIn ads manager, Impressive uses two methods to maximise your inbound marketing strategy:
- Targeted advertising – We’ll create and deploy LinkedIn text ads, image ads and dynamic ads that are highly customised to target your specific audience and boost ROI.
- Sponsored content – We promote your content to build trust in your brand and establish you as a leader in your industry.
Once your authority has been built, you’ll notice a fast trail of qualified leads at your site.
An Expert LinkedIn Marketing Strategy.
While social media platforms like Instagram are fun to play around with, LinkedIn should be saved for the expert content and professional networking.
This is where executives and decision-makers (an estimated 40 million of them) are spending their spare time – and they’re looking for content that will help them improve how they do business.
When the LinkedIn feed is getting 9 billion impressions per week, it’s time to up your game.
Let’s play with the big dogs.
Impressive can maximise your LinkedIn advertising to capture those all-important B2B customers.GET A FREE QUOTE
The LinkedIn Advertising Agency for B2B Success.
Impressive knows that running a B2B company has its limitations. You’ve probably attempted other social media marketing strategies and feel like you’re stumbling over walls.
LinkedIn text ads and image ads can change all of that.
When you partner with Impressive, we’ll begin by analysing your current strategy and those of your competitors. Then, we’ll develop a long-term plan to get you leads and sales.
Social media marketing works best when it’s integrated with PPC and SEO strategies. Speak to our experts today and find out the best approach for your business.GET A FREE QUOTE
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
increase in online revenue in five months.
increase in traffic
increase in conversion rates
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
increase in in-store revenue
increase in total store visits
increase in total engagements
Optimising this client’s website achieved explosive growth in sales.
Searches for branded clicks increase from 13.8K to 19.9K
month-on-month organic sessions growth
Searches for non-branded terms went from 3.13K to 4.61K
A powerful SEO campaign helped the client hit their 12-month KPI in half the time.
increase in unbranded clicks
organic session increase for geolocation NSW
keywords in top 3 positions
How an SEO campaign exceeded our client’s KPIs fivefold in just 6 months.
growth in organic sessions
growth in unbranded traffic
keywords in top 3 positions
Ivory & Deene
A focused SEO campaign took Ivory & Deene from flat growth to a major boost in organic sales.
more clicks to the website
growth in organic sessions
Billy J Boutique
How an award-winning campaign achieved a 61x ROAS for one of Australia’s biggest online clothing brands.
ROI from the best-performing Google Shopping campaign (PPC)
Ranking keywords (SEO)
Our paid social management encompasses the launch and optimisation of cross-channel campaigns, for direct sales and major awareness campaigns. Depending on your goals, your LinkedIn campaign will be supported by other relevant social avenues.
Dominate the busiest social network through the use of cutting-edge targeting tools and quality content, to connect with prospects and turn them into real leads.
Targeted ads that are driven by our data team and brought to life by our in-house designers, to unlock new, engaged audiences via Instagram.
Mobile-optimised video ads, created in-house by our videographers and launched by senior strategists that know how to target your ideal audience when it’s most effective.
LinkedIn advertising FAQs
While LinkedIn marketing describes organic content posted on your site, to maintain brand awareness and present your business as an authority, LinkedIn advertising describes a strategy involving paid ads. You can use LinkedIn Ads Manager to deliver highly targeted, promotional content.
LinkedIn advertising works through the use of sponsored content, sponsored InMail and LinkedIn text ads. You can implement all advertising through the channel’s self-servicing platform, to control your budget , audience and campaign time frame. Get started by signing into LinkedIn’s Campaign Manager. If you get stuck, speak to Impressive.
Once you’ve activated your advertising account, it’s time to create and manage your campaigns. LinkedIn ads are highly customisable, so you can add your own text, creatives, destination, target audience, bid type and budget. LinkedIn works through a PPC process, so if you’re already doing PPC elsewhere, you’re one step ahead.
You can choose your preferred bidding option; CPC or CPM. With CPC, you’re charged for each click you get. CPM means you’re charged a particular amount for every 1,000 people that sees your ad. Like all bidding systems, LinkedIn advertising costs depend on your targeting and your competition. Expect to pay anything between $0.50 and $5 per click.
92% of B2B marketers think so. That’s a huge portion of B2B businesses that include LinkedIn as part of their digital marketing strategy. The majority of daily LinkedIn users are executives, directors, managers etc., so we recommend placing your valuable content directly in front of those people that make the decisions.
On average, 80% of all B2B leads come from LinkedIn. These leads are usually more qualified than others, because they’ve already taken time to research your brand and they’re still interested. And, because most of the leads come from individuals in high positions, they’re well-placed to become long-term, high-value customers.