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#NishHacks Why ROAS Comps Suck

Attention: eCommerce businesses

Today Nishaan Vigneswaran and I would like to advise you that

👎 ROAS COMPETITIONS SUCK 👎

Here’s why…

Manager: “So the buzz is out that integrated campaigns are the vibe now. How many agencies do we have running our performance ads?
eComm Manager: “2. We have Agency A running Google Ads, and Agency B running Facebook Ads”
Manager: “Righto. Ok well let’s strip that back to 1.”
eComm Manager: “How do we choose?”
Manager: “Well, they both say they’re all about ROI… let’s see them go head to head on ROAS. Biggest ROAS wins”

Sure, at first glance this seems like common sense.

But what about your customers? You do realise they are about to get SMASHED with BOFU retargeting ads by not one but two separate agencies

Plus, you are setting yourself up for hurt in the very near future

▶️ Tune in below for the #nishhack ▶️

What do you think?

Have you seen this done before?

(And what do you think of the low hanging fruit analogy I made up on the fly?)

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