Content Marketing

Become a thought leader in your industry.

Australia’s Go-To Out-Of-The-Box Content Marketing Services


Have you ever heard the phrase ‘content is king’? Well, at Impressive, we don’t actually believe that. Instead, we actually have a content shrine we pray to every morning when we get to the office – content is our Godread more

Ok, so that may be a little over the top, but it’s not far off. The ever-evolving technology industry is paving new roads of communication constantly, and it’s now much easier to target the right audience at the right time on the right platform. But if you’re not delivering the right content, you may as well not be communicating in the first place.

Give your brand the voice it deserves and the right message to shout by calling the team at Impressive today on 1300 191 943.

Impressive is the go-to agency for creating killer content strategies


Unlike many other digital agencies out there, we back up all of the services we recommend. Once we’ve had a discussion with you in terms of what goals you’d like to achieve with the content marketing campaign, the Impressive point of difference is as simple as:

01

Using comprehensive research and analytics, we determine the specific digital platforms your target market is active on most.

02

We delve into the minds of your target market using demographic, psychographic and behavioural segmentation research to create specific buyer personas.

03

Our very creative content marketing team use all aforementioned info to produce appropriate content that’ll make you go ‘wow’.

The digital content we create will integrate perfectly with each of the three different stages of the buying journey:


Awareness

A problem or opportunity is being experienced, and the prospect is expressing symptoms.


Consideration

The problem or opportunity has been defined and given a name.


Decision

They’ve decided on an approach or strategy.

What type of content should your marketing strategy include?


Let’s take a step back and admire just how much actually falls under the ‘content’ umbrella:

  • Articles
  • Blogs
  • Video
  • Webinars
  • eBooks
  • Infographics
  • EDMs
  • Case Studies
  • Press releases
  • Podcasts
  • Photos
  • Cartoons

There’s actually a lot more than this, but you get the picture. At the end of the day though, your content marketing strategy should include only the formats that are relevant to your target audience.

Impressive has the experience and knowledge to create an outstanding strategy for your business – contact our team today to take the first step towards an exponential increase in sales.

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