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UNLOCK YOUR POTENTIAL WITH
BING ADS

Impress Me!

SEARCH EXPERIENCES THAT ENGAGE

Tap into an untouched consumer base and unlock new opportunities.

Maximise every performance-driving opportunity

Maximise every performance-driving opportunity

Microsoft Advertising (formerly known as Bing Ads) connects businesses with prospects that aren’t already being drowned in sales messages. Maximise every possible revenue avenue by tapping into the Microsoft Search Network to reach new customers – and only pay for the ones that complete a relevant goal. Your paid media campaign should integrate high-performing channels so you can engage the right target audience, in the right place and at the right time.

With lower cost-per-clicks and a higher potential ROI, it’s time for your marketing team to turn its attention to Microsoft Ads. Lock Impress!ve™ into your organisation’s structure and our team of paid media specialists and data strategists will execute a smart campaign, designed to reach more valuable audiences and scale as your organisation grows.

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An essential piece of your advertising puzzle

An essential piece of your advertising puzzle

CEOs, marketing managers and other decision makers in every organisation are constantly faced with the task of expanding their reach, without wasting budget in areas that won’t deliver a high return. We execute your highly-competitive Microsoft Advertising campaign as part of a wider, omnichannel strategy that encompasses the high-performing channels relevant to your goals. So, we’re able to sync and streamline Microsoft Ads with Google Ads, landing pages, social media and other digital avenues.

Managed in-house by our specialists and optimised in real-time, your Microsoft Ads strategy will be treated as a single entity with its own data and best-practices, but will become an integrated piece of your overall digital campaign. Discover new opportunities by connecting with customers across the sites, apps and devices they use every day, during the most meaningful moments.

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Business growth empowered by paid strategies

Business growth empowered by paid strategies

Partnering with Impress!ve™ means merging with a team of experts that are obsessed with your organisation’s growth. Our in-house PPC specialists have combined years of experience in building and optimising campaigns, allocating your budget and tweaking your ads so they’re tightly aligned with your short and long-term objectives – activating instant sales and accelerating success.

We don’t offer one-off “solutions”, but we become more like an additional member of your team. So, you’ll have people focusing on your Microsoft Advertising strategy, who work with other dedicated specialists as one unit that’s propelled by your performance. Book a free strategy session to find out more about our custom approaches.

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ENLIST THE SUPPORT OF A MICROSOFT SECIALIST

DON’T TAKE OUR WORD FOR IT

See what our clients have to say…

Integrated paid search services that are proven for success

Achieve success via a wider PPC strategy that encompasses all effective channels, for a digital presence that delivers a streamlined buyer journey to turn intent into action and accelerate sales.

Google Ads
Google Ads

The essential platform for PPC campaigns, we build Google Ads strategies that are driven by your target audience and your brand’s unique goals.

Google Shopping
Google Shopping

Boost your online visibility and unlock your potential by utilising an additional platform that showcases your products and drives traffic to your site.

Google remarketing
Google remarketing

Reconnect with users that have already shown interest in your products or services, at the right time in their journey. Boost conversions with clever remarketing.

Google Display Network
Google Display Network

Create relevant online experiences using disruptive visual ads. The Google Display Network connects your brand with prospects across websites, social media, apps and videos.

Programmatic advertising
Programmatic advertising

We’ll take care of audience segmentation and automation, to make the best use of your budget and streamline your company’s processes.

Taboola marketing
Taboola marketing

Harness the unmistakable power of content through Taboola marketing, for unique and innovative ways to connect with your audience when it’s at its most receptive.

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Any questions

Microsoft Advertising FAQs

Bing ads provides a service to marketers and businesses looking for PPC advertising, on both the Bing and Yahoo! Search engines. Though Bing services a smaller audience than Google, it still takes a substantial share of the internet. Bing pay-per-click runs in a similar way to Google AdWords.

There’s no doubt that Bing is Google’s underdog, but it’s seeing an ongoing growth of the search market share. It’s worth allocating a part of your advertising budget to Bing PPC, because you can enjoy a better return on your investment. Bing ads are cheaper and actually get a higher CTR than Google, which could be due to their ad placement.

Bing search marketing comes in at a lower price compared to Google AdWords (in 2014, it was 33.5% less). There’s less competition for keywords and you can receive a better ROI. The costs vary depending on your chosen bid, CTR and competition.

The Bing ads structure is very similar to AdWords structure. They rely on keywords and an auction process. You create your ads based on specific keywords and then select the amount you want to pay for that keywords. Then, you pay each time a user clicks your ad and goes through to your site.

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WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE

Here’s how we’ll invest in you:

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.