The Latest Podcasts

Listen as show host Russ Macumber talks with the guru Tom Critchlow about his experience as a consultant working with senior leaders, and his journey to starting The SEO MBA program.

Friend of the show, Steve Wiideman, returns for another episode to give us an update on what he has been doing and his experience working with International House of Pancakes (IHOP).

“When you’ve got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You’ve got multiple people that can turn a molehill into a mountain.” – Kajal Pala Kajal Pala is the CEO and Co-Founder of Mindflight7

“The biggest challenge [facing SEOs in 2022] is getting things done, making things happen.” – Eli Schwartz

“Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” –

Listen as show hosts Russ Macumber & Gabriel Grossman talks with author, podcast host and SEO teacher Kate Toon about how she got into the industry and what tips she has for budding SEO ninjas.

“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs

Listen as show host Russ Macumber talks with Leanne Follis of JLL about what got her interested in SEO and how she used her passion for learning to turn it into a career.

“Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would