When was the last time you did a content audit on your site?
Recent conversation overheard at AAA Shoes*…
Manager: “Traffic is down. Let’s get some more blogs up”
Digital Marketing Manager (DMM): “We’ve been writing 12 blogs per month for the past 6 years… not sure we need more”
Manager: “Rubbish. Content is king. We need to own all the page 1s before BBB Shoes start eating our market-share”
DMM: “How about we take stock of our current content before we go producing more… it may be more cost effective”
Manager: “Now you’re talking my language…”
In today’s episode of #AskGabe
SEO meister Gabriel Grossman talks CONTENT REFRESH
And he explains why a content audit is always the best place to start (or restart) your content marketing strategy
▶️ Press play for the SEO hack ▶️
Is your content in need of a refresh?
*Fictional company… obviously