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AN IMPRESSIVE REPORT

How do we market in uncertain times and capture consumer attention during lockdown?

COVID-19 

STATE OF PLAY

COVID-19 

STATE OF PLAY

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Navigating a new normal

COVID-19 has increased digital consumption and eCommerce. Expectations have changed and brands are now being challenged by consumers on how they contribute.

Episode Four: Thu 9th April

Stay Afloat… even in Tough Times!


Marc Charlery
Head of Digital

Theodora Alex
Head of Client Service

Episode Three: Tue 7th April

Giving Your Technology an Upgrade


Adriana Bizzarri
Marketing Automation Lead 

GUEST

Harry Bown
Sales & Strategy Manager

Robert Tadros
Managing Director

Let’s talk essentials. The technology upgrades that will do much more than just support your eCommerce store – use automation to track online marketing ROI and boost your revenue.

Episode Two: Fri 3rd Apr

Partnerships in Marketing – Mutually Beneficial Relationships


How we can all work together during this period of uncertainty.

Nick Bell
CEO and Entrepreneur 

Alfonzo Rodriguez
Account Manager

Russ Macumber
Strategy Director

Lisa Teh
Director

Creating a dream team. How and why you and other brands can collaborate through strategic marketing campaigns to help each other achieve your objectives. 

Episode One: Wed Apr 1st

Expanding Your Horizons in eCommerce 


Marketing tactics for when consumer confidence is low.

Alisha Rutherford
Account Manager

Sam McKerrow
Strategy Director

Robert Tadros
Managing Director

When customer confidence is low, maintaining a dialogue with consumers must become a priority. We’re talking all things expanding your customer base and eCommerce marketing tactics.

WATCH EACH EPISODE

no b#llshit, no fluff, just real tactics. 

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IMPRESSIVE WEBINAR SERIES

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Proactive Marketing 

in Tough Times

4-part webinar series 

Tue 31st March - Thu 9th April 2020

Our clients come from a diverse range of industries, and right now businesses have got one thing in common – the COVID-19 crisis. While no one knows entirely what to expect from this unpredictable landscape, our team of strategists and channel specialists know what it takes to remain visible and adapt to the new needs of you and your customers during challenging markets. 

We’ve pulled together entrepreneurial leaders, brand amplification experts, data-driven digital strategists and leading tech gurus to answer all your questions on business and marketing during the COVID-19 pandemic. 


Our COVID-19 report details the ways brands can maximise the increased digital consumption, while ensuring the messaging remains sensitive and supportive. 

Inside you’ll learn:

  • How to pivot your mid-term and long-term approaches to marketing during this time

  • The tactical shifts you can make within each channel

  • The FASTR method you can use to adapt messaging and meet the needs of your audience


Want to find the silver lining for your business in this stark economic environment? Let’s band together.

Navigating a new normal

Want to find the silver lining for your business in this stark economic environment? Let’s band together.

How to Improve Your Efficiency and ROI in One

Pivot.. PIVOT! Strategies to help your business survive… and thrive, when this all over.

How do we market in uncertain times?

Grant Lee
CEO - Concept Eight

Corrine Vallelonga
Founder

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With fresh ideas and innovative approaches to digital marketing, the Impressive team all works together to provide our clients with an integrated strategy. We’ll partner with you to drive conversions and deliver a truly personalised customer experience.

About Impressive

Impressive | COVID-19 State of Play

COVID-19 has increased digital consumption. Expectations have changed and brands are now being challenged by consumers and the current state of play.


So how do you capture attention during lockdown?