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FAQ

What makes Impressive the best choice for SEO in Australia? +-

Impressive’s SEO team is made up of experts with years of experience under each and every one of their belts, collectively! That’s a very long belt. The kind you may find in a store for tall and large men. It’s true, our team has been in the game for a long time and we’ve mastered the ins and outs of Google’s ranking system.

Our portfolio of stellar results and customer satisfaction attests to our expertise and innovative approaches. While some agencies will make grand promises of getting your website to page one, we know that this is no easy feat (and nor is it necessarily profitable).

We here at Impressive take a different approach. Our chief ambition is to get the right kind of traffic to your page, funnelling-in your target market so your site gets in front of your key demographic. We’ll ensure that no stone is left unturned as we cross every possible avenue of opportunity.

Not only are we thorough, but we take pride in our dedication to transparency and honesty in our approach. Google takes black hat SEO tactics very seriously and acts accordingly. We’re well aware of the risks but we’re not worried cause we’re devoted to getting you the best results the right way.

We are also innovators in our field and offer a large suite of advanced services including traffic guarantees, YouTube video optimisation and high-end international SEO.

How do you choose the best keywords to use and how many do you implement? +-

To ensure that you’re not creating great content that no one will ever read (as it’s not directing people to your site), we undertake rigorous research to ensure that your site is completely optimised both offsite and onsite.

With this in mind, we know that having the right keywords is crucial to make your site stand out when someone searches Google for what you’re selling. Not only will we target keywords with a long-term strategy in mind, but we’ll be sure to also grab any low hanging fruit that you enjoy immediately.

When it comes to how many keywords we implement, we consult with you and discuss your budget and goals then decide on how many to focus on initially. Over time we aim to garner as many profitable, relevant keyworks to drive your campaign.

We use a variety of (industry standard) software as well as engage directly with our clients to ascertain the best keywords to utilise. Upon creating content with these keywords in mind as well as optimising your site wherever possible, your website will be fully enhanced to bring the right kind of traffic to your site.

How do you put together your quotes? +-

We pride ourselves on taking a tailored approach to each individual campaign. Our approach to SEO will vary based on your business’ industry, goals and requirements, and as such all quotes are generated on a custom basis.

Other relevant factors taken into consideration will be your website’s history, your industry and the amount of work needed to be undertaken by our team to accomplish your goals.

With years of experience as well as prior campaigns with both global brands and local businesses, we have the expertise and know-how to kickstart your SEO.

What third party tools are used during your SEO audits? +-

In order for your site to get the kind of results you’re after, we make sure that all our practices and third party tools are of industry standards. Our collaborative platforms of choice include Moz, SEMRUSH (who have awarded us for our SEO efforts), Ahrefs, Siteliner and Similar Web, to name a few.

If you’re keen to find out more or obtain a FREE SEO audit conducted by our specialists, get in touch.

How much does SEO cost? +-

How long is a piece of string? 🙂The cost for SEO services can vary from campaign to campaign. This will all depend on the keywords and phrases you’re keen to target as well as other factors such as your industry, site history as well as the how task heavy your site’s SEO undertaking may be. We can’t give you an exact cost until we understand your ambitions and business better.

Creating the right SEO campaign that’s customised to your unique business will take time and study. With that, we’d like to get to know you better. Get in touch with us today for a FREE SEO session so we can learn more about you and get you the type of SEO you’re after.

Are You a White Hat SEO firm? +-

Yes we are and we wear that hat with pride! Our methods are grounded in the latest and greatest in best practice, with no room for the dark side (black hat SEO). Our strategies sit well within Google’s prescribed guidelines and ensure that you’re getting your rankings handled by a company that not only plays by the rules but excels by following them; A rare practice in today’s world of overpromising SEO companies with little to show for it.

How are you different to other SEO companies? +-

As mentioned beforehand, we not only adhere to best practices when it comes to SEO, but thrive whilst still following the rules. Many companies overcharge and over promise whilst using methods that may get your site penalised by Google. Beware of any company promising to get you on the first page.

We’re different because we promise to get your better traffic based on your targets, which we always deliver on. Your rankings will improve but more importantly, you’ll get an incredible ROAS (return on ad spend) for your efforts and investment.

Not to toot our own horns but we’ve also worn a plethora of awards for our SEO campaigns and have featured in numerous publications thanks to our unique take on SEO and our results which speak for themselves.

How do you gauge the success of an SEO campaign? +-

There are many different ways that you/we can ascertain the success of our SEO efforts. Some clear ways to see how your campaigns have performed is by determining if your rankings have improved.

However, there are over 200 more indications of SEO success available to be analysed. WIth numerous means of gauging how successful your campaigns have been, from traffic to conversions, we’ll be able to show you just how powerful our SEO strategies can be!

Will I have to make changes to my website? +-

We rarely have to change the structural or design aspects of a site, in order to optimise it. Rather, we focus on code content and optimise each page as it stands, providing tweaks and copy edits that’ll make all the difference.

Most of our clients are happy to leave the tweaking in our hands, however, if you’d rather action our recommendations, you can still do so internally at your own discretion.

Can you help businesses recover from Google penalties? +-

Google penalties (like most penalties) can be extremely severe and undo months, even years worth of work. Google will enforce one when it believes you’re trying to cheat the system, cut corners or over-optimise your site.

But hope isn’t lost. We offer penalty assessment services for FREE. We’ll then be able to suggest the best course of action for you to take in order to get your site back on its feet. To take advantage of this service, please click here.

Do you outsource any of your work overseas? +-

To ensure that you get the results you’re after, we need to make sure your campaigns get the requisite treatment, oversight and specialist expertise necessary. That’s why all of our SEO specialists work within Melbourne, in our very own office, within close proximity to one another.

This ensures that our collaborative team is working around the clock to guarantee that your SEO strategy is up to industry standards; Providing professional oversight and much needed peace and mind.

How much involvement is needed from me in delivering results? +-

Depending on your availability and interest, you can be as involved in the project as you like or as absent as a kid wagging school. By providing ideas and suggesting any avenues you feel may prove successful, you can help us get the ball rolling.

Alternatively, if you’ve got other pressing issues that need your attention, you can leave the work up to us and we can carry on with a thorough audit of your site, beginning our optimisation by leveraging whatever assets you already have.

We would love as much feedback as possible as no one knows your business more than you. However, no matter what you choose, you can rest assured that our team is fully equipped to get you the results you’re after.

How long does it take for you to rank a website? +-

As soon as we get the okay to start with our optimisation as well as have all the necessary access permissions for your site, we’ll get in touch with our inside man at Google (not really, it’ just the Advanced Website Ranking System) and submit your site to be fully evaluated. It usually takes around 72 hours to determine a site’s initial rankings.

Once we have begun our work and depending on several variables (niche, budget, etc) it could take from a month to 6 months to really see some results. This could seem like a long time, but once we generate some momentum, you can reap the benefits well into the future.

During your campaign our skilled account managers will lead you through each milestone along the journey and ensure a high level of transparency and professional guidance. While your given keywords may not appear on page one of Google’s search engine results, to ensure full transparency we share monthly reports with our clients to track your keywords’ performance. Example: your keyword rank improves from position 84 (page 9) to 26 (page 3) and you get full visibility into the performance of your campaign.

Do you implement any black hat tactics? +-

While plenty of our SEO team members wear hats (some black), we do NOT engage in black hat SEO tactics.

Google penalises sites which engage in these shady tactics and we support them on this. That’s why we take the good old fashion approach by pursuing best practice and encouraging our clients to commit to producing excellent content that their site visitors will adore (and come back for).

By optimising your site both offline and online, you’ll be able to achieve a great flow of traffic to help realise your SEO ambitions. Black hat SEO may get you some results, but all your hard work will come undone if and when you’re caught out. The penalties may be severe and cause people to lose confidence in your brand so don’t risk it.

How do I improve my website’s authority? +-

While we’ll implement all sorts of techniques to help optimise your website, the best way to improve its authority is by encouraging other highly authoritative sites to link to your own website.

Your rankings are affected by how many trustworthy sites link to yours, which will show Google that you’re trustworthy too, assisting your rankings in one big circle of trustworthiness. These links are called “backlinks” and the more ‘quality’ the site that provides one for you is, the more it’ll help your site rank better.

Backlinks are pretty hard to get and that’s why we recommend you publish great content on your site. We can help you in the link building process while making sure your visitors stay glued to your website.

What kind of SEO guarantees do you offer? +-

We don’t guarantee to get you on page one of Google, and to be honest, no company should. Google warns against companies making these lofty promises, particularly as their algorithms change often. Instead, Impressive guarantees to improve your visibility and rankings. We can get you the kind of traffic you’re after, carefully optimising your SEO to reach your target audience and consequently improve your site’s performance.

But don’t take our word for it! Check out the REAL results we got our REAL clients here.

Can you optimise Youtube videos and other media formats? +-

SEO isn’t just a great way of improving the visibility of your website, but also any other assets you may have online.

We offer a comprehensive SEO service that doesn’t just cover your site’s visibility but also that of your videos! When so many companies are focusing on SEO for videos, it’s getting harder to stand out from the crowd. It’s no longer a shiny new product, but an expected element of your SEO approach.

The fact is that video can improve your website’s SEO, and it’s probably easier than you think to get going. Find out more about SEO for your videos here.

Do you only optimise Australian sites or can you work across multiple countries? +-

Depending on the type of traffic you’re keen to attract we will create an SEO strategy that suits. However, we do offer a service we call International SEO. We cater to your international visitors by optimising your website in a way that attracts and retains the right visitors.

International SEO uses similar tactics to geotargeting and SEO for small businesses. But, instead of optimising your site to attract local customers from your region, you optimise it for countries and languages other than your own.

What link building techniques do you employ to help with rankings? +-

Backlinks are all about relationships, and good ones take a hefty investment of time and effort. We doubt you’ll have the time to start building these sorts of relationships on your own so we’ve done the work for you.

We have a rich network with a variety of connections, from bloggers to journalists and everyone in between. Our growing database allows our SEO and PR team to connect with high quality backlink opportunities that will help boost your ranking and improve your site’s performance, driving the right traffic to your site.

Our link building is always achieved through working with reputable websites and directories, ensuring that you not only achieve a stellar results but also have peace of mind that Google won’t penalise you.

On top of this we provide our clients with specific link building strategies and outreach techniques unique to their niche that are aimed at providing extra exposure as well as inherent authority to their websites.

How do you conduct keyword research? +-

As previously mentioned we work with a variety of third party tools that make up the industry standard. For each target keyword or phrase of interest, we determine their popularity, the cost to utilise them as well as matters such a relevance, frequency and viability to achieve sales.

We’ll also see how competitive certain keywords and phrases are, then determine the best course of action. We choose the best keywords and phrases to move forward with based on which we think will reap the best results. .

Will you work with eCommerce sites? +-

Why yes indeed. We have a wealth of experience working with eCommerce businesses and helping them achieve stellar results with their SEO campaigns. Consequently, we’re also extremely familiar with eCommerce platforms (and their constituent plugins) such as Shopify, BigCommerce and Magento, just to name a few.

But don’t take our word for it, take a look at what our eCommerce clients have achieved through our SEO methods here.

Do you have website auditing services? +-

Why yes, we do. Our FREE website audits are known far and wide throughout the land for their comprehensive nature and ability to eke out opportunities for your site to develop. We’ll out what’s wrong, what’s right and what can be improved to truly kickstart your campaign for better, stronger results.

If you’d like to get in touch for a FREE 45 minute session which will include a website audit, apply with us now.

Can SEO increase my sales or leads? +-

Most definitely! SEO is an incredible way to increase not only the traffic to your site but also increase sales and leads as a result. With a holistic approach to both educating site visitors and enhancing your searchability, we differ from many SEO companies in that we not only get you relevant traffic but will improve your ROI.

How are SEO and PPC different? +-

SEO differs from PPC in that its main objective is to improve your search position (or rank) on Google (or any other search engine, like Yahoo or Bing). The focus is on obtaining good quality organic traffic through a carefully mapped out content/SEO strategy.

PPC on the other hand focuses on investing a specified budget into advertising your webiste/services/product. Your PPC campaign will surely reap results sooner, whereas SEO will also involve an investment of time. However, while both are crucial to any marketing strategy, SEO tends to get businesses a better ROI over time in comparison to PPC.

Should my business use SEO? +-

In short, YES. We can’t stress this any further. By implementing an SEO component into your overall marketing strategy, you’ll be investing in the long term visibility of your website and consequently, your company’s success online. Website’s that garner organic traffic through carefully implemented SEO position themselves to achieve a much higher ROI in the long term. More so than through paid search methods.

If you’re still not convinced, we offer a FREE SEO audit and consultation for businesses keen to learn more about our practices and benefits of SEO. You can apply for a session here.

Do you have in-house copywriters to optimise our pages. +-

Funny you mention that! We’re a full stack digital marketing agency that houses the best of the best when it comes to marketing talent. We have award-winning copywriters, design extraordinaires and marketing masters who all call our agency home.

Our copy writers will be able to provide your site with quality content that’s fully SEO optimised. It’ll also be engaging for your viewers. Engaging copy will ensure that they’ll keep coming back to you site again and again after their amazing experience and consequently, assist your rankings.

Unlike some agencies, we keep our content writing and search engine optimisation team under the same roof, effectively meshing together superior tech knowledge and enchanting creative flair.