Winery Lane

Search Marketing, Social Media, Web Development

Client:Winery Lane

Type:Social Media Marketing, Web Development, SEO, PPC

Winery Lane is a virtual cellar door bringing wine lovers and Australia’s best independent wine makers together online.

The Mission

Winery Lane approached Impress!ve to develop their website and also launch a Father’s Day Facebook campaign. Their objectives were clear – grow the customer base and get them to purchase products.

The Process

Impress!ve used a multi-platform approach using Facebook campaigns, web redevelopment and Google remarketing to grow Winery Lane.

With Father’s Day fast approaching, the Winery Lane and Impress!ve Father’s Day Facebook Campaign gave Facebook users the solution to their gift buying woes. Winery Lane offered Facebook users selected gift-packs and discounted gift cards for a quick and convenient Father’s day gift that dads really love.

We also revolutionised their web presence, developing an easy to use interface that was also highly aesthetically pleasing.

The Results

Our web development revitalisation allowed for the migration of their hosting to Amazon. It also enabled customer reporting so Winery Lane can effectively monitor the order details and quantities of each sale by geographical region.

Winery Lane increased their sales by an astounding 2242%, a large portion of these resulting from social-based campaigns. The total reach of the Father’s Day Facebook campaign in Australia over a two week period was 500,000, with 100,000 impressions. That meant lots of revenue for Winery Lane and lots of happy dads!

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