Misha Collection is an Australian born and bred designer womenswear label.
After reaching a plateau in online traffic, global brand awareness and conversions, Misha Collection wanted to expand their already wildly successful designer label into new and emerging markets.
Misha Collection and Impress!ve worked together to adopt a diverse digital campaign incorporating SEM & SEO, paid search campaigns and effective management of their online social presence. We also completely overhauled their existing online user experience across 42 countries, resolving some technological redirection issues and making it easy to buy anything Misha, from anywhere. We also enabled Misha Collection to track their own success, monitoring online customer journeys with a Google Tag Manager.
The Misha Collection online experience is now working like a dream in 42 countries. Our SEO outreach considerably boosted organic traffic, firmly cementing the Misha brand in the public eye. Organic traffic increased by over 200%, and social traffic by 87%. The value of each individual order also increased by 35%.