Amy Gillet Foundation

Search Marketing, Web Development


Client:Amy Gillet Foundation

Link:amysgranfondo.org.au

Type:Web Development, SEO, PPC

The Amy Gillett Foundation works tirelessly to systematically reduce the incidence of death and injury of bike-riders.

The Mission


The Amy Gillett Foundation wanted to increase event entries and fundraising for the Wiggle Amy’s Grand Fondo cycling event in addition to raising awareness for their cause on the whole.

The Process


Impress!ve worked together with the foundation to increase SEO and online traffic using a targeted Adwords campaign. We also remarketed the Wiggle Amy’s Grand Fondo cycling event and updated their website. We wanted the website to reflect their fundraising successes and display a countdown to the event to build momentum and interest.

The Results


Our strategy utilising SEO and Adwords ensured great search engine exposure, with an increase of 52% in organic traffic and a ranking for best cycling events. Over the 3 month period the paid campaign delivered 51% new sessions and Google Remarketing achieved 55% new sessions. The increased site interaction lead to more event entries and donations and the event was a fantastic success both fiscally, and in raising awareness for a very important cause.

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