Climbing the “Digital Summit” to Success
Our resident marketing strategist, Russ Macumber had the pleasure of attending one of Australia’s foremost marketing events, “Digital Summit” which has been held nationwide in key locations including Brisbane, Newcastle, Melbourne and Sydney.
The event is run by Interactive Minds CEO and Founder, Louisa Dahl, who Russ also had the pleasure of interviewing for this podcast.
Meet Russ & Louisa
While everyone’s talking about Digital Marketing as being the new frontier, Louisa has over 20 years of experience in the area, having started back in 1999, at its inception.
While she worked at a start-up initially, she then went on to work in government and later built her own agency around the time she was expecting her first child.
With no signs of slowing down, Louisa has run multiple business projects alongside motherhood. Dahl is an inspiration for those in marketing keen to facilitate a forum where individuals can become AND connect with thought leaders in the field.
The conversation covers:
- Louisa’s work experience (1:48)
- Her first event (5:00)
- Why Digital Summit was started (5:50)
- When Key-Note Speakers Cancel (7:00)
- Event highlights (13:00)
“All of our presentations I’m involved in from the get go. We definitely approach people about what they’re doing … their specialties, their passion areas and all of our speakers are approached that way….” – Louisa Dahl
Connect with us
We hope this came in handy! If you’re wanting to find out more about this event, or if you still have a few more questions, you can get in touch with our digital strategists online or give us a call on 1300 191 943. We’d be happy to help, and you never know – you could be on your way to attending the next Digital Summit with us!