Do you know where all of your leads are coming from? Probably not. When many people hear the words “dark social”, they think of the dark web – but are these two things related? We unravelled the mystery for some people, to finally bring the phenomenon of dark social out into the light.
In this episode, we’re talking about what we need to know about dark social and how it can be measured. Heads up; it’s not easy.
“The sharing we see publicly is really only the tip of a very big iceberg.” - Chris White
Meet Russ & Chris
Russ Macumber, Impressive digital strategist, and Chris White, Impressive digital marketing specialist join forces this week. They’ve spent the last few weeks getting up to speed with everything dark social-related, so they could share their findings on The Impressive Digital Marketer. Think of them as the Scooby and Shaggy of Impressive.
The team will be talking about:
What is dark social? (1:55)
The times when dark social occurs (3:17)
What UTMs are and why they’re relevant (6:54)
A “dark social” analogy you may be able to relate to (7:47)
How we can tell dark traffic is on the rise (10:46)
Why we need to know about dark social (12:00)
How digital marketers can leverage this knowledge (13:58)
How you can measure dark social and its impact (16:33)
Connect with Us
Feeling enlightened? Subscribe to the latest digital marketing news, delivered every two weeks from the Impressive office. We’re on iTunes and Stitcher, and would appreciate any feedback you may have for us!
If there are any other terms in the industry you’re unsure about, send us a message and we can cover that in an upcoming episode.
Share
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We are Impress!ve, and we are determined to make your business grow.<br \/>\n<noscript class=\"ninja-forms-noscript-message\">\n Notice: JavaScript is required for this content.<\/noscript><div id=\"nf-form-5-cont\" class=\"nf-form-cont form--spy\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-5\" aria-describedby=\"nf-form-errors-5\" role=\"form\">\n\n <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n <!-- TODO: Move to Template File. -->\n <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='5';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"Sidebar Form\",\"created_at\":\"2018-02-01 01:49:24\",\"show_title\":\"0\",\"clear_complete\":\"1\",\"hide_complete\":\"1\",\"default_label_pos\":\"above\",\"wrapper_class\":\"form--spy\",\"element_class\":\"\",\"add_submit\":\"0\",\"changeEmailErrorMsg\":\"Please enter a valid email address!\",\"confirmFieldErrorMsg\":\"These fields must match!\",\"fieldNumberNumMinError\":\"Number Min 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"title": "Episode 14: The Truth About Dark Social",
"date": "2018-12-04 07:10:21",
"content": "<p><iframe src=\"\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Ftheimpressivedigitalmarketer%2Fp%2Fcontent.blubrry.com%2Ftheimpressivedigitalmarketer%2FEpisode_14_Dark_Social.mp3&podcast_link=https%3A%2F%2Fwww.impressive.com.au%2Fpodcast%2Fepisode-14-the-truth-about-dark-social%2F#darkOrLight-light&shownotes-ffffff&shownotesBackground-444444&download-ffffff&downloadBackground-003366&subscribe-ffffff&subscribeBackground-fb8c00&share-ffffff&shareBackground-1976d2\" scrolling=\"no\" width=\"100%\" height=\"138px\" frameborder=\"0\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/media.blubrry.com\/theimpressivedigitalmarketer\/p\/content.blubrry.com\/theimpressivedigitalmarketer\/Episode_14_Dark_Social.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.impressive.com.au\/?powerpress_pinw=6545-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/theimpressivedigitalmarketer\/s\/content.blubrry.com\/theimpressivedigitalmarketer\/Episode_14_Dark_Social.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Episode_14_Dark_Social.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribeonandroid.com\/www.impressive.com.au\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/www.impressive.com.au\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><\/p>\n<h2><strong>Unravelling the Mystery of Dark Social<\/strong><\/h2>\n<p><!--more--><\/p>\n<p>Do you know where all of your leads are coming from? Probably not. When many people hear the words \u201cdark social\u201d, they think of the dark web \u2013 but are these two things related? We unravelled the mystery for some people, to finally bring the phenomenon of dark social out into the light.<\/p>\n<p>In this episode, we\u2019re talking about what we need to know about dark social and how it can be measured. Heads up; it\u2019s not easy.<\/p>\n<p style=\"text-align: center;\"><em>\u201cThe sharing we see publicly is really only the tip of a very big iceberg.\u201d<\/em>\u00a0- <strong>Chris White<\/strong><\/p>\n<h2><strong>Meet Russ & Chris<\/strong><\/h2>\n<p>Russ Macumber, Impressive digital strategist, and Chris White, Impressive digital marketing specialist join forces this week. They\u2019ve spent the last few weeks getting up to speed with everything dark social-related, so they could share their findings on The Impressive Digital Marketer. Think of them as the Scooby and Shaggy of Impressive.<\/p>\n<p>The team will be talking about:<\/p>\n<ul>\n<li>What is dark social? (1:55)<\/li>\n<li>The times when dark social occurs (3:17)<\/li>\n<li>What UTMs are and why they\u2019re relevant (6:54)<\/li>\n<li>A \u201cdark social\u201d analogy you may be able to relate to (7:47)<\/li>\n<li>How we can tell dark traffic is on the rise (10:46)<\/li>\n<li>Why we need to know about dark social (12:00)<\/li>\n<li>How digital marketers can leverage this knowledge (13:58)<\/li>\n<li>How you can measure dark social and its impact (16:33)<\/li>\n<\/ul>\n<h2><strong>Connect with Us<\/strong><\/h2>\n<p>Feeling enlightened? Subscribe to the latest digital marketing news, delivered every two weeks from the Impressive office. We\u2019re on <a href=\"https:\/\/itunes.apple.com\/au\/podcast\/the-impressive-digital-marketer\/id1390345973\">iTunes<\/a> and <a href=\"https:\/\/www.stitcher.com\/podcast\/the-impressive-digital-marketer?refid=stpr\">Stitcher<\/a>, and would appreciate any feedback you may have for us!<\/p>\n<p>If there are any other terms in the industry you\u2019re unsure about, send us a message and we can cover that in an upcoming episode.<\/p>\n",
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