SEARCH EXPERIENCES THAT ENGAGE
Tap into an untouched consumer base and unlock new opportunities.
Maximise every performance-driving opportunity
Microsoft Advertising (formerly known as Bing Ads) connects businesses with prospects that aren’t already being drowned in sales messages. Maximise every possible revenue avenue by tapping into the Microsoft Search Network to reach new customers – and only pay for the ones that complete a relevant goal. Your paid media campaign should integrate high-performing channels so you can engage the right target audience, in the right place and at the right time.
With lower cost-per-clicks and a higher potential ROI, it’s time for your marketing team to turn its attention to Microsoft Ads. Lock Impressive into your organisation’s structure and our team of paid media specialists and data strategists will execute a smart campaign, designed to reach more valuable audiences and scale as your organisation grows.GET A FREE QUOTE
An essential piece of your advertising puzzle
CEOs, marketing managers and other decision makers in every organisation are constantly faced with the task of expanding their reach, without wasting budget in areas that won’t deliver a high return. We execute your highly-competitive Microsoft Advertising campaign as part of a wider, omnichannel strategy that encompasses the high-performing channels relevant to your goals. So, we’re able to sync and streamline Microsoft Ads with Google Ads, landing pages, social media and other digital avenues.
Managed in-house by our specialists and optimised in real-time, your Microsoft Ads strategy will be treated as a single entity with its own data and best-practices, but will become an integrated piece of your overall digital campaign. Discover new opportunities by connecting with customers across the sites, apps and devices they use every day, during the most meaningful moments.BOOK A FREE STRATEGY SESSION
Business growth empowered by paid strategies
Partnering with Impressive means merging with a team of experts that are obsessed with your organisation’s growth. Our in-house PPC specialists have combined years of experience in building and optimising campaigns, allocating your budget and tweaking your ads so they’re tightly aligned with your short and long-term objectives – activating instant sales and accelerating success.
We don’t offer one-off “solutions”, but we become more like an additional member of your team. So, you’ll have people focusing on your Microsoft Advertising strategy, who work with other dedicated specialists as one unit that’s propelled by your performance. Book a free strategy session to find out more about our custom approaches.GET A FREE QUOTE
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
increase in online revenue in five months.
increase in traffic
increase in conversion rates
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
increase in in-store revenue
increase in total store visits
increase in total engagements
Optimising this client’s website achieved explosive growth in sales.
Searches for branded clicks increase from 13.8K to 19.9K
month-on-month organic sessions growth
Searches for non-branded terms went from 3.13K to 4.61K
A powerful SEO campaign helped the client hit their 12-month KPI in half the time.
increase in unbranded clicks
organic session increase for geolocation NSW
keywords in top 3 positions
Ivory & Deene
A focused SEO campaign took Ivory & Deene from flat growth to a major boost in organic sales.
more clicks to the website
growth in organic sessions
Billy J Boutique
How an award-winning campaign achieved a 61x ROAS for one of Australia’s biggest online clothing brands.
ROI from the best-performing Google Shopping campaign (PPC)
Ranking keywords (SEO)
A results-driven strategy that more than achieved revenue targets.
increase in total site transactions
increase in total online revenue
increase in organic users
Integrated paid search services that are proven for success
Achieve success via a wider PPC strategy that encompasses all effective channels, for a digital presence that delivers a streamlined buyer journey to turn intent into action and accelerate sales.
The essential platform for PPC campaigns, we build Google Ads strategies that are driven by your target audience and your brand’s unique goals.
Boost your online visibility and unlock your potential by utilising an additional platform that showcases your products and drives traffic to your site.
Reconnect with users that have already shown interest in your products or services, at the right time in their journey. Boost conversions with clever remarketing.
Google Display Network
Create relevant online experiences using disruptive visual ads. The Google Display Network connects your brand with prospects across websites, social media, apps and videos.
We’ll take care of audience segmentation and automation, to make the best use of your budget and streamline your company’s processes.
Microsoft Advertising FAQs
Bing ads provides a service to marketers and businesses looking for PPC advertising, on both the Bing and Yahoo! Search engines. Though Bing services a smaller audience than Google, it still takes a substantial share of the internet. Bing pay-per-click runs in a similar way to Google AdWords.
There’s no doubt that Bing is Google’s underdog, but it’s seeing an ongoing growth of the search market share. It’s worth allocating a part of your advertising budget to Bing PPC, because you can enjoy a better return on your investment. Bing ads are cheaper and actually get a higher CTR than Google, which could be due to their ad placement.
Bing search marketing comes in at a lower price compared to Google AdWords (in 2014, it was 33.5% less). There’s less competition for keywords and you can receive a better ROI. The costs vary depending on your chosen bid, CTR and competition.
The Bing ads structure is very similar to AdWords structure. They rely on keywords and an auction process. You create your ads based on specific keywords and then select the amount you want to pay for that keywords. Then, you pay each time a user clicks your ad and goes through to your site.