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#NishHack Site Traffic CRO

So you’re curious about investing in CRO but you’re unsure whether you qualify for A/B testing… the first thing you should check is site traffic. Here’s why. 🤔

Quick maths.
1,000 website sessions
1% conversion rate
10 transactions
$100 Average order value
= $1000 revenue per 1,000 sessions

You run A/B tests of a sample population and increase the CR to 2% and AOV by $50.

1,000 website sessions
2% conversion rate
20 transactions
$150 Average order value
= $3000 revenue per 1,000 sessions

Now let’s scale the traffic.
5000 website sessions
1% conversion rate
50 transactions
$100 Average order value
= $5000 revenue per 5000 sessions

You run A/B tests of a sample population and increase the CR to 2% and AOV by $50.

5000 website sessions
2% conversion rate
100 transactions
$150 average order value
= $15000 revenue per 5000 sessions.

Let’s scale once more …
30,000 website sessions
1% conversion rate
300 transactions
$100 Average order value
= $30,000 revenue per 30,000 sessions

You run A/B tests of a sample population and increase the CR to 2% and AOV by $50.

30,000 website sessions
2% conversion rate
600 transactions
$150 Average order value
= $90,000 revenue per 30,000 sessions

Notice the difference?

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