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#NishHacks Paid Social for B2B

Can professional services businesses get good results running Facebook & Instagram Ads?

Nishaan Vigneswaran and I are very skeptical of paid social on Facebook for professional services leads

However Calum Stark makes the good point that for B2C businesses – accountants for example, around tax time especially

It’s definitely a worthwhile channel to be visible and draw leads

B2B businesses though – not so much from a lead generation perspective

What do you think?

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