Generation Z was a huge mover in eCommerce spending in 2020
That’s typically defined as anyone born between the mid-late 90s, through to the end of the GFC around 2012
In 2020 they spent big on apps, online games and gifts, and other smaller, one-click purchases Small purchases now, but these are the people who in 10 years will be leading the luxury online spend – super important to draw their brand loyalty early on
So outside of in app purchases, what channels should you promote your brand on to be found by gen Z?
And what type of content is going to win their attention?
Nishaan Vigneswaran sees video led content on TikTok, and rich visual content on Pinterest, as two very important pieces to the gen Z puzzle