So let’s say you tick the boxes and YES… CRO is a valid path
In today’s #nishHACK video we’ll run through the topline approach that we would then put into action
- Identify problem/s
- Set a goal
- Define hypothesis
- Methodology (Do it)
- Analyse results
And we missed an obvious step – RINSE and REPEAT
Per the Bezos quote above, effective CRO isn’t running 1 test and then (hopefully) basking in the glory of that win. It’s about constant experiments to keep improving.
Did we miss any obvious steps?
(Hit me up direct if you have any CRO queries for your business)