Is your agency trying to artificially inflate their conversion numbers?
Today’s digital marketing tip with young gun digital marketer Nishaan Vigneswaran
Tackles the common issue of incorrectly labelled conversions
Specifically in this case: your marketing team or agency labeling a very short phone call
A conversion “lead” (or MQL)
Apart from the fact this is fudging your results
If your campaign is being optimised for conversions
You could be using machine learning to pay for more wrong phone calls!
Tune in below for today’s #nishHACK
Has anyone uncovered similar conversion errors in their campaigns?