👎 Attribution is dumb 👎
Typical conversation between a client and an agency…
Client: “Revenue is down, we’re going to have to cut back ad spend”
Agency: “No no don’t do that, the ads are working. Check out the MQLs from paid social, we’re flying!”
Client: “Our Google Ads team says the leads are coming from SEM”
Agency: “Nah-ah – check out our data, LinkedIn ads were the major contributor to those MQLs”
Who is right? Well if revenue is down, does it matter?
In today’s latest video in our #nishHACKS series
Calum Stark, Nishaan Vigneswaran and I waxed lyrical on how and why marketers and agencies use attribution to cover their own poor results.
Have you come across this before with your agency or in-house team?