Search Marketing

Let customers find you.

Expert SEO and SEM Services Delivering Results in Australia

When you’re looking to outwit, outplay and outlast your competitors online, it’s imperative that your website is ranking well on Search Engine Results Pages (SERPs). There’s a joke that’s been making its way around the industry for a while now, and the idea behind it still rings true (now more than ever): …read more

Q: Where’s the best place to hide a dead body?
A: The second page of Google/Bing/Yahoo.

Think about the last time you performed a search for something – did you browse past the first page of websites offered? Considering less than 10% of users actually do make it past the first page, chances are you didn’t. The first page is where you need to be in order to see an increase in traffic and, ultimately, sales. So if you’re interested in supercharging the amount of qualified leads that end up on your website, the SEM and SEO experts at Impressive are here to deliver ground-breaking outcomes.

Get on board the first-page train with the leaders in Australian SEO and SEM

You didn’t start your business to just ‘get by’. You want to take it as far as possible, and we’re here to act as the sledgehammer to break down the wall in your way. When you choose Impressive’s SEO/SEM services, you’d better be ready to see some seriously good results.

Search engine optimisation and search engine marketing – what’s the difference?

We understand the amount of jargon that makes up the marketing industry can become a tad confusing, so here’s a simplified way to look at the difference between SEO and SEM.

1. SEO (Search Engine Optimisation)

This is the process of implementing particular strategies and techniques to increase your website’s organic (natural) position on the results page of Google, Bing, Yahoo, etc. This includes making sure there’s relevant and well-written content across the website, quality backlinks and much more.

2. SEM (Search Engine Marketing)

The search engine marketing umbrella actually incorporate both SEO as well as paid display ads (Google AdWords, Bing Ads) to push traffic to your site. Also included in the SEM family is retargeting; the process of collecting cookies from users who click your ad and re-serving them ads in future until there’s a conversion. The exact services required for your Australian business will be a unique blend, depending on your desired goals plus several other factors. Building the right strategy is key to your business success, and our team understands exactly what it takes.

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