eCommerce is on the Rise. Are You?
Last year, the Australian eCommerce B2C turnover increased by 39.8%. With more and more people having instant access to online retailers and completing purchases with a few taps, sales are shooting up.
The question is, can your business keep up?
Your eCommerce is nothing without the SEO to back it up. You wouldn’t fill a retail store with beautiful products, border up the windows and expect people to buy your things. Because that doesn’t make any sense!
The same is true for the online world. If you’ve been on the fence about hiring an eCommerce SEO agency, now is the time to take the plunge. Get yourself an eCommerce SEO company that knows how to make your products more visible than ever before, so you can guarantee to rank higher than the competition.
ARE WE THE BEST SEO COMPANY IN MELBOURNE? OUR CLIENTS SEEM TO THINK SO.
How a focused content and optimisation strategy boosted visibility for iconic toy brands
+198%
Increase in non-branded traffic year-on-year
+84%
Growth in ranking keywords in top three positions
+39%
Rise in revenue from organic search
Award-Winning SEO Strategy Driving Player Engagement and Global Growth
+108%
Increase in clicks year-on-year
+88%
Increase in impressions year-on-year
+15%
Increase in click-through rate
eCommerce SEO Best Practices for Off-the-scale Results
There’s no point in taking a half-baked stab at your eCommerce SEO strategy. You need facts, figures and 1000% commitment to the cause.
You don’t have to do it alone. Find yourself an eCommerce SEO agency like Impressive that can implement the best practices and have your business achieving sky-high results.
How do we do it?
Part 1: Research
You don’t have to be the best eCommerce search engine optimisation (SEO) company to know that any good marketing starts with research. (Though, for the record, we think we are the best.)
This combines keyword research and competitor research. It’s all about being well-prepared to optimise your page in the correct way. If you target the wrong phrases, you could be wasting dollars on keywords that generate low-quality traffic and don’t drive conversions.
Understanding what your competitors are doing well, and what they’re doing badly, can also help drive your approach.
Part 2: Identifying Current Problems
Fine-comb your site to identify any problems you should fix up. The auditing stage includes the location of site errors, monitoring website speed and functionality, and putting together an action plan to effectively fix the problems.
Remember: If your site takes more than 3 seconds to load, fix it! 40% of visitors will give up and leave after this time. eCommerce SEO best practices dictate maintaining a simple page for better performance.
Part 3: On-page Optimisation
Take action within your site to make it rank. On-page optimisation is just as important as off-page SEO, and if you don’t give it your full force, you’re ignoring bunches and bunches of low-hanging fruit.
You can follow an online eCommerce SEO guide to try and tackle this, or you can pass the responsibilities onto us, an experienced eCommerce SEO agency. We have some of Melbourne’s best SEO specialists in-house.
Let’s Break Down eCommerce SEO Some More
Just because we love statistics.
A study by Ignite Visibility found that position 1 of Google SERPs gets 20.5% of click-through rates. This decreases all the way to 13.32% for position 2 and continues to drop drastically from there. Australia’s online population is at an all-time high of 16.6 million. Out of this group, 12.6 million made an online purchase in 2015.
That’s why you need eCommerce SEO for Melbourne and other Australian businesses that are ready to climb the ranks.
If you’re not implementing an organic strategy, you’re losing out on clicks, brand impressions and sales. Unleashing an eCommerce SEO service onto your website is like a magnet for customers. And at Impressive, we can target eCommerce SEO for Melbourne and beyond – the whole world becomes your oyster!
The best part of it all? We’re focusing on long-term achievements, not quick wins that cost a fortune. As one of the more experienced eCommerce SEO companies in Melbourne, we’ll always have your long-term success front of mind.
Tailor-made eCommerce SEO Packages
It’s not enough for eCommerce businesses to just be online, they need a customised and focused search engine optimisation plan.
Impressive’s dedicated team provides world-class eCommerce SEO in Melbourne. Companies all across Australia that want to be more visible, want sales and want to see success for their store should apply NOW to work with Impressive and achieve those goals.
There’s no cutting corners. Just pure, organic SEO that’s designed to drive qualified traffic and get your products in that online shopping cart. Our eCommerce SEO packages are created to match perfectly with your unique business and tailored to your objectives.
Combine eCommerce SEO services with PPC and Google Shopping services to only pay for the clicks that get you sales and push your product in front of the right eyes.
Target consumers with agile advertising & complex technologies
The tools we use may be complex, but our focus is simple. It’s delivering real results that accelerate the growth of your business and boost your revenue.
As experts across multiple digital marketing channels, leading businesses across Australia trust us to deliver cross-channel campaigns that yield the highest possible returns. By embracing customer insights, multi-variate testing and ad sequencing, our clients get a data-driven eCommerce strategy that scales as they do.
Book your free strategy session with a senior strategist at Impressive to find out all the ways we can increase your businesses performance, from harnessing the power of international SEO to SEO reseller services.
All Things eCommerce
Here’s what we handle under your campaign. No bolt-ons. No handovers.
- On-page SEO
- Off-page SEO
- Technical fixes
- Link building
- Keyword research
- Content creation
- Google Customer Reviews optimisation
- Google Merchant Center optimisation
- Google Organic Shopping SEO
Need your team looped in? We work directly with in-house devs and marketing leads or manage it all end-to-end through our team.
Programmatic SEO for Online Retailers
Large-scale eCommerce SEO can be a nightmare without the right systems. That’s why we built Skailed™, our internal tool that handles bulk content creation, category-level targeting, and automated updates at scale.
This gives bigger stores the ability to roll out SEO-optimised content across thousands of pages without dragging timelines or doubling budgets.
ENLIST THE SUPPORT OF A PREMIER GOOGLE PARTNER
Want to push faster across Shopify?
We’re built for that. Check our Shopify SEO services for platform-specific optimisation that supports scalability.
eCommerce SEO That Gets to the Point
We keep things focused. Impressive builds strategies built to deliver measurable results. Rankings, traffic, sales — all of it. Each task fits into a clear objective, and every recommendation comes with follow-through.
We don’t pass off SEO as abstract theory. We don’t hand you lists of tasks for your dev team to figure out. We manage everything. Our eCommerce SEO approach brings technical optimisation, content strategy, and commercial performance together under one team, with zero guesswork in between.
How Impressive Builds Real SEO for Online Stores
We start by assessing the entire site, not just your most visited pages. That includes your CMS, product setup, collection structures, schema, and search intent.
From there, we create a roadmap built around real customer behaviour. It’s not about ranking for whatever gets the most search volume. It’s about ranking for terms that send the right people to the right pages. That includes long-tail searches, competitor gaps, and terms that convert higher with fewer visits.
We also fix what’s holding you back. We correct crawl issues, remove duplicate content, fix broken templates, update metadata, streamline internal linking, and restructure category pages if needed. We simplify the tech so your product pages can actually get seen and indexed properly.
You’ll always know what we’re doing and why. Rankings, keyword gaps, conversion insights, content tasks — it’s all mapped to growth goals. No generalised reports. No sugarcoated KPIs.
The Impressive eCommerce SEO Process
We’ve worked across hundreds of online stores. This is how we break down our campaigns:
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We start with audience intent, competitors, keywords, and commercial opportunities. It’s not about ranking for any keyword. It’s about ranking for the ones that get clicks and sales.
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We look under the hood. That means technical checks, crawl issues, indexation problems, schema gaps, page speed, mobile readiness, and internal linking.
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We create a clear plan of attack. That includes which pages to fix, which ones to target, what content to build, and how to structure internal and external linking.
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We don’t stop at suggestions. Our team does the dev work, uploads content, rewrites metadata, and pushes live changes, in line with your brand guidelines.
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You get regular reporting with traffic trends, ranking updates, link tracking, and CRO insights. We show what’s working and where to push harder.
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Better SEO. Built for eCommerce
This isn’t a generic SEO campaign recycled from some B2B site. This is made for online stores that need to grow visibility across products, collections, and categories.
Impressive is a full-stack eCommerce performance marketing agency, so we don’t stop at traffic. We track sales, cart performance, user behaviour, and revenue impact.
You also get access to teams across SEO, paid media, and creative, so we’re not building in a vacuum. Everything fits together.
ECOMMERCE SEO THAT DRIVES BUSINESS GROWTH
Online shopping is surging, and with more brands appearing online than ever, you’ll want to make sure your store carves out space for itself online. By hiring Impressive, an experienced eCommerce SEO agency, you’ll make sure the right people find you. A strong eCommerce SEO strategy makes sure you’re targeting visitors whose clicks will change into sales. No one likes an unwanted guest, and our SEO specialists are very good at getting rid of them! With more targeted customers heading to the site, you’ll start to see real business growth as a result of your eCommerce SEO investment.
UNIQUE SEO APPROACH FOR LONG-TERM GROWTH
Ultimately, if you’re looking for an eCommerce SEO agency that can deliver long-term growth and solid results, Impressive is the agency for you. Our approach to eCommerce SEO means that we are an agency that you can trust. We use the most up-to-date tools to gain meaningful insights that can be used to drive traffic to your site.
No matter where you are.
SEO services nation-wide.
FAQS
LET’S GET STARTED
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.
ROI PROJECTIONS
We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.
