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FAQ

What makes Impressive the best choice for SEO in Australia? +-

Impressive’s SEO team is made up of experts with years of experience under each and every one of their belts, collectively! That’s a very long belt. The kind you may find in a store for tall and large men. It’s true, our team has been in the game for a long time and we’ve mastered the ins and outs of Google’s ranking system.

Our portfolio of stellar results and customer satisfaction attests to our expertise and innovative approaches. While some agencies will make grand promises of getting your website to page one, we know that this is no easy feat (and nor is it necessarily profitable).

We here at Impressive take a different approach. Our chief ambition is to get the right kind of traffic to your page, funnelling-in your target market so your site gets in front of your key demographic. We’ll ensure that no stone is left unturned as we cross every possible avenue of opportunity.

Not only are we thorough, but we take pride in our dedication to transparency and honesty in our approach. Google takes black hat SEO tactics very seriously and acts accordingly. We’re well aware of the risks but we’re not worried cause we’re devoted to getting you the best results the right way.

We are also innovators in our field and offer a large suite of advanced services including traffic guarantees, YouTube video optimisation and high-end international SEO.

How do you choose the best keywords to use and how many do you implement? +-

To ensure that you’re not creating great content that no one will ever read (as it’s not directing people to your site), we undertake rigorous research to ensure that your site is completely optimised both offsite and onsite.

With this in mind, we know that having the right keywords is crucial to make your site stand out when someone searches Google for what you’re selling. Not only will we target keywords with a long-term strategy in mind, but we’ll be sure to also grab any low hanging fruit that you enjoy immediately.

When it comes to how many keywords we implement, we consult with you and discuss your budget and goals then decide on how many to focus on initially. Over time we aim to garner as many profitable, relevant keyworks to drive your campaign.

We use a variety of (industry standard) software as well as engage directly with our clients to ascertain the best keywords to utilise. Upon creating content with these keywords in mind as well as optimising your site wherever possible, your website will be fully enhanced to bring the right kind of traffic to your site.

How much involvement is needed from me in delivering results? +-

Depending on your availability and interest, you can be as involved in the project as you like or as absent as a kid wagging school. By providing ideas and suggesting any avenues you feel may prove successful, you can help us get the ball rolling.

Alternatively, if you’ve got other pressing issues that need your attention, you can leave the work up to us and we can carry on with a thorough audit of your site, beginning our optimisation by leveraging whatever assets you already have.

We would love as much feedback as possible as no one knows your business more than you. However, no matter what you choose, you can rest assured that our team is fully equipped to get you the results you’re after.

How long does it take for you to rank a website? +-

As soon as we get the okay to start with our optimisation as well as have all the necessary access permissions for your site, we’ll get in touch with our inside man at Google (not really, it’ just the Advanced Website Ranking System) and submit your site to be fully evaluated. It usually takes around 72 hours to determine a site’s initial rankings.

Once we have begun our work and depending on several variables (niche, budget, etc) it could take from a month to 6 months to really see some results. This could seem like a long time, but once we generate some momentum, you can reap the benefits well into the future.

During your campaign our skilled account managers will lead you through each milestone along the journey and ensure a high level of transparency and professional guidance. While your given keywords may not appear on page one of Google’s search engine results, to ensure full transparency we share monthly reports with our clients to track your keywords’ performance. Example: your keyword rank improves from position 84 (page 9) to 26 (page 3) and you get full visibility into the performance of your campaign.

Do you implement any black hat tactics? +-

While plenty of our SEO team members wear hats (some black), we do NOT engage in black hat SEO tactics.

Google penalises sites which engage in these shady tactics and we support them on this. That’s why we take the good old fashion approach by pursuing best practice and encouraging our clients to commit to producing excellent content that their site visitors will adore (and come back for).

By optimising your site both offline and online, you’ll be able to achieve a great flow of traffic to help realise your SEO ambitions. Black hat SEO may get you some results, but all your hard work will come undone if and when you’re caught out. The penalties may be severe and cause people to lose confidence in your brand so don’t risk it.

How do I improve my website’s authority? +-

While we’ll implement all sorts of techniques to help optimise your website, the best way to improve its authority is by encouraging other highly authoritative sites to link to your own website.

Your rankings are affected by how many trustworthy sites link to yours, which will show Google that you’re trustworthy too, assisting your rankings in one big circle of trustworthiness. These links are called “backlinks” and the more ‘quality’ the site that provides one for you is, the more it’ll help your site rank better.

Backlinks are pretty hard to get and that’s why we recommend you publish great content on your site. We can help you in the link building process while making sure your visitors stay glued to your website.

Do you have in-house copywriters to optimise our page. +-

Funny you mention that! We’re a full stack digital marketing agency that houses the best of the best when it comes to marketing talent. We have award-winning copywriters, design extraordinaires and marketing masters who all call our agency home.

Our copy writers will be able to provide your site with quality content that’s fully SEO optimised. It’ll also be engaging for your viewers. Engaging copy will ensure that they’ll keep coming back to you site again and again after their amazing experience and consequently, assist your rankings.

Unlike some agencies, we keep our content writing and search engine optimisation team under the same roof, effectively meshing together superior tech knowledge and enchanting creative flair.