INVEST IN INSIGHTS
DISCOVER THE MOST INNOVATIVE WAYS TO MEASURE PERFORMANCE FOR CONTINUOUS IMPROVEMENT.
What is Google Tag Manager?
Google Tag Manager (GTM) is your key to maximising Google Analytics, so that you can collect even more data than you would be able to otherwise.
GTM helps you to consolidate the tags on your website using just a single snippet of code. Tags are added to sites to collect and track information, and then send it to third party sites. You can use them to track events like clicks or items being added or removed from a shopping card. They can also track scrolling, generate heatmaps and determine how people found your site.
Google Tag Manager makes it easier to work with tags. Without it, it can be difficult to manage the overwhelming amount of code they require. What’s possibly the most attractive standout point of GTM, is that you can edit tags without even having to touch the source code.
Stop dreaming of an easier way to track analytics. Impressive is here to show you how to make that happen.GET A FREE QUOTE
Why Do You Need a Google Tag Manager Consultant?
With a passion for data, we’ll take care of your Google Tag Manager setup to relieve any stress and confusion you may have had. Simplify your reporting and experience some other majestic benefits of GTM:
- There’s less of a need to rely on web devs to implement tags. Take care of the projects that you need now without waiting around for it to become someone else’s priority. There’s no need to be able to understand and edit code, so changes can be implemented faster and with less middlemen.
- Businesses large, small and in-between can gain advantages from GTM. This free little tool makes it easier for large companies to manage the large amount of tags they may have, and it’s great for those businesses on a lower budget that can’t afford an IT team.
- A massive portion of your customers use mobile, though the majority still use multiple platforms. GTM can be used with tags on mobile apps and AMP sites, as well as desktop websites.
Build a Better Relationship with GTM.
So many businesses approach Impressive and tell us they don’t know where to start with GTM. Their relationship with it so far has been turbulent and they’re thinking of abandoning it completely.
With an Impressive Google Tag Manager Consultant, it’s about to become your best mate. We can take care of everything and pass on the how, what and why to you. From the initial Google Tag Manager setup to creating your first tags and using the system for enhanced reporting, you’ll wonder why you ever doubted this useful tool.
We’re solving problems and streamlining processes for your business. Cut out the middleman and receive direct support and advice for your GTM.GET A FREE QUOTE
A Host of Services that Make Your Life Easier.
We don’t claim to be a jack-of-all-trades in the digital marketing industry. We’d rather be a master of few.
We focus our expertise in the areas we know yield the best results for businesses; SEO, PPC and Facebook Advertising. Tracking the insane results we get for businesses across Australia is all part of the fun.
Get in touch with our strategists to find out how we can craft a winning digital marketing strategy that combines creativity, data and unquestionable commitment from our team. We set you up with Google Analytics and Google Tag Manager so you get to see for yourself just how effective our approach is.BOOK A FREE STRATEGY SESSION
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
increase in online revenue in five months.
increase in traffic
increase in conversion rates
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
increase in in-store revenue
increase in total store visits
increase in total engagements
Optimising this client’s website achieved explosive growth in sales.
Searches for branded clicks increase from 13.8K to 19.9K
month-on-month organic sessions growth
Searches for non-branded terms went from 3.13K to 4.61K
A powerful SEO campaign helped the client hit their 12-month KPI in half the time.
increase in unbranded clicks
organic session increase for geolocation NSW
keywords in top 3 positions
Ivory & Deene
A focused SEO campaign took Ivory & Deene from flat growth to a major boost in organic sales.
more clicks to the website
growth in organic sessions
Billy J Boutique
How an award-winning campaign achieved a 61x ROAS for one of Australia’s biggest online clothing brands.
ROI from the best-performing Google Shopping campaign (PPC)
Ranking keywords (SEO)
A results-driven strategy that more than achieved revenue targets.
increase in total site transactions
increase in total online revenue
increase in organic users
More data-driven services
Back up your digital marketing through exclusive insights that drive smarter campaigns to accelerate business growth.
Conversion rate optimisation (CRO)
Build an online environment that encourages visitors to take action and turn them into customers, through time-tested CRO strategies.
A full audit of your website and sources of traffic helps you uncover any inefficiencies in your digital presence, so we can determine ways to improve your conversion rate.
CRO testing & development
CRO tests can be modified depending on your organisation’s primary goals, and we carry out A/B testing to discover which processes yield the best results for you.
Data Marketing FAQs
Marketing data analysis includes the compilation of industry and company data to develop a marketing plan based on those findings. The analysis shows past results, progress and predictions for future success. It focuses on external and internal factors, as well as a company’s strengths and weaknesses.
A researcher has tools at their disposal, which can be selected based on the type of analysis needed. Marketers can first obtain primary data. This is the original data that is collected first-hand for the particular goal and situation. Secondary data comes from other reliable sources and is readily available, such as access to a marketing report in a particular area.
Data is able to backup any decisions you make, so you can make them with more confidence using trends and insights. As a result, the implementation of any ideas is easier and more effective. Audience targeting is better and data gives brands a clearer insight into the best mediums and tools to use, and a better idea about what consumers are most responsive to. According to a study by Forbes, 64% of marketing executives “strongly agree” that data marketing is crucial.
The cost to obtain data varies from being completely free to the requirements of a fee, though this fee depends on the type of data you’re trying to gather. At Impressive, everything we do is driven by data, so it’s included in the cost of your services. Speak to us to get a quote on database marketing that’s tailored to your brand.
The best way to properly analyse data is by using a large sample and conducting regular analyses. Just checking up on averages every now and again doesn’t work – other factors like seasonality and coincidence can come into play. You need to conduct thorough, regular analyses at close intervals to keep a close eye on trends.
“Big data” describes the ever-increasing volume of data surrounding the marketing industry and human life in general, referring to the notion that almost everything we do can be logged and quantified. In marketing, we can use big data to make decisions. Though, this type of data may be too broad for all aspects of a data-driven campaign, so use a data-driven marketing agency that looks at big and small data.
Secondary data exists in the public and is available for anyone to access, for their data-driven marketing. It has been collected by others and may be free or inexpensive to access. Information like government statistics, independent studies and industry websites and reports can all be a part of your secondary data collection.