SEM Archives

ASOS CASE STUDY – LISTENING FROM THE BEGINNING

<img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" />

Robert Tadros
10/06/2021

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Jun

10

2021

19 min Read

How to Get More LEADS with PPC Campaigns

<img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" />

Robert Tadros
25/07/2019

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Jul

25

2019

7 min Read

Brand Jacking on AdWords, Twitter & Chicken Nuggets

<img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" />

Robert Tadros
30/04/2018

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Apr

30

2018

9 min Read

The Good & the Bad of the Google AdWords Updates

<img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" />

Robert Tadros
23/04/2018

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Apr

23

2018

8 min Read

Making the Most of Google’s New Custom Intent Audiences

<img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" />

Robert Tadros
21/03/2018

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Mar

21

2018

6 min Read

SEM: Two Simple Strategies to Increase Brand Campaign Value

<img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" />

Robert Tadros
16/01/2017

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Jan

16

2017

5 min Read

SEM trends for fashion right now

<img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img data-src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/150;" /><noscript><img src="https://impressive.com.au/wp-content/uploads/2020/09/1S0A5853-Edit-RTP-LOW-RES-3-1-150x150.jpg" />

Robert Tadros
21/04/2016

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Apr

21

2016

2 min Read