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How our propriety framework GAS™ evolved this iconic Australian brand to a leading online retailer.

Impress Me!

Synergie Skin

synergieskin.com

A results-driven strategy that more than achieved revenue targets.

We surpassed them by an exceptional amount.

An omnichannel approach that focused on the retailer’s best moving products gave Synergie Skin an 89.5% increase in revenue compared to the same time last year, with a 459% increase in total site transactions.

459%

increase in total site transactions

600%

increase in total online revenue

74%

increase in organic users

THE CLIENT

Synergie Skin was founded in 2005 by Terri Vinson, a cosmetic chemist who wanted to develop a much-needed range of highly-active skincare that was free from ethically questionable ingredients. With high UV levels and other harsh factors being exposed to Australians on a daily basis, Terri began to expand a science-backed range of beauty products that solve real problems.

THE CHALLENGE

When the brand first approached Impressive, they had zero online presence and wanted to find out how they could grow this. Originally starting out as stockists, they had recently shifted to an eCommerce store and needed a fresh, results-driven strategy.

Synergie Skin’s new marketing manager approached us to help achieve their original target of $100,000 of revenue in the first 12-months with Impressive.

THE STRATEGY

We engaged in a comprehensive cross-channel approach to ensure Synergie Skin was able to surpass their objectives. Impressive’s in-house SEO, PPC and social media teams worked together to build an integrated strategy that focused on the brand’s best-moving products.

With the anti-aging market in the midst of a huge growth period, we concentrated on making sure we put the right products in front of the right audience at the right time – to give Synergie Skin the competitive advantage it needed.

THE RESULTS

Our powerful strategy proved to overcome the client’s original target by a phenomenal amount. Despite their goals of reaching $100,000 per year, we now average $140,000 per month in online sales. March 2020 was a record month in history for the business – despite the coronavirus pandemic. When examining current performance in comparison with the same time last year, Synergie Skin has experienced an 89.5% increase in revenue.

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WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE

Here’s how we’ll invest in you:

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.