In a world where image is everything, you’d better believe that businesses need to get their “look” en pointe just as much as any social media muse.
Why? Because honing in your brand identity not only looks better, but attests to your professionalism, wider values and makes you more identifiable to people after your services.
In fact, studies prove that the more a person can easily identify your brand in relation to their issue, the more likely they’ll engage with your particular business for a solution to their quandary.
Keen to achieve this sort of recall? We’ll cover…
How you can create a visual brand identity
One that rivals the likes of big corporations and could potentially serve you more business than you thought possible.
What is a visual brand identity?
In simple terms, visual brand identity is the coherent visual tone, look and feel of your brand. It’s “the vibe” if we may.
In summing up, it’s the vibe of the thing!
Any feature that contributes to the identity of your brand will be a powerful component of its branding – from the name, logo, colour scheme and fonts, to the way you organise layouts. They all play a part in your branding. It’s anything that visually makes you YOU.
Understanding the definition is the easy part, but how on earth do you discover your particular brand, and how can be it expressed aesthetically?
How to create your visual branding…
Know your audience
Define your “why”
Consider your emotional appeal
Perfect your visuals
Stay consistent
Know your audience
Before you even consider a logo design, be sure you know who you’re trying to reach and who would be keen to befriend your brand. In order to appeal to your target market, you’ll need to know exactly who they are, and this can be achieved by creating a buyer persona.
Be sure to uncover key demographic details like age, gender, location, values, pain-points etc. You can also gain plenty of valuable insights by studying the audiences following your competitors as a starting point. They’ll most likely be catering to the same crowd your after. Be sure to seek assistance wherever you can find it. This will help you get robust data about your prospective customers.
Define your “why”
Simon Sinek isn’t just a great public speaker. He knows there’s nothing more powerful to drive a company’s vision than knowing its purpose. That’s why knowing your “why” is an absolutely crucial step in perfecting your brand identity. It’ll help guide all your creative decisions and really support your choices, leading to a final image that is cohesive and coherent to your brand.
Simon says start with why!
Your “why” will also help guide future decisions, bringing everything together and eliminating all the guesswork when it comes to your brand.
Some key “why” questions to ask yourself are:
What are your values?
Why do you provide your services or products?
What are you hoping to achieve for your customers?
What is the overall goal of your business?
Identify your brand personality
Once you’ve defined your group of interest and your “why” for existing. You’ll need to develop a brand personality that’ll reach those individuals and best express your “why.”
A great way of defining your brand personality is by compiling a list of well-known celebrities who would make great spokespeople for your brand.
If your business is targeting an older market in the upper echelons of society, perhaps some dry wit may be a feature of your brand identity. A suitable personality may mimic that of Larry David or Stephen Colbert.
If your brand wishes to appeal to a younger market of teenage girls, a suitable brand identity may couple the sweetness of Selena Gomes with the edge of Bella Hadid.
Perfect your personality and your content output will be easily aligned to your branding.
Consider your emotional appeal
A great way of having all your work culminate into success is by creating an emotional link between your brand and your prospective customers.
Ask yourself:
What emotions do you want to invoke in your clients through your visuals?
What emotions do you want to lie at the heart of your story?
Whether it’s something as heart-warming as trust in your brand or something as vain as elitism for your high-profile products, make sure you consider the emotional responses you’re after with your branding.
Perfect your visuals
Now that the foundations have been laid, make sure you only use visuals that align with your brand.
Aesthetic aspects to consider will be:
Your colour palette – be sure to pick a small collection of shades that work well together and stick to them.
Typography – choose 2-3 fonts that complement each other and your aesthetic.
Having a stockpile of image assets that showcase who you are is an excellent way of making sure you keep your identity consistent.
Finalise your logo and its variations in colour and black and white for official use.
Finally, be sure to finalise all these motifs and parameters in an official style guide. This will ensure that you have a single point of reference whenever you need clarification on the do’s and don’ts of your brand, helping new staff and partners emulate your brand’s visuals without changing a thing. Consistency is the key to ensuring that your brand identity stands, even long after it’s changed hands.
If you’re keen to find out more about how to create a unique brand identity for your business, get in touch with Impressive Digital today. We’ll help you hone in on your message, style, purpose and help you understand how to express these crucial characteristic through effective branding that makes all the difference.
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"content": "<p>Hey! 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"slug": "how-to-create-a-visual-brand-identity-with-impressive-digital",
"title": "How to Create a Visual Brand Identity with Impressive Digital",
"date": "2019-06-12 11:10:32",
"content": "<h1>How to Create a Visual Brand Identity<\/h1>\n<p><span style=\"font-weight: 400;\">In a world where image is everything, you\u2019d better believe that businesses need to get their \u201clook\u201d en pointe just as much as any social media muse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because honing in your brand identity not only looks better, but attests to your professionalism, wider values and makes you more identifiable to people after your services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, studies prove that the more a person can easily identify your brand in relation to their issue, the more likely they\u2019ll engage with your particular business for a solution to their quandary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keen to achieve this sort of recall? We\u2019ll cover\u2026<\/span><\/p>\n<h2>How you can create a visual brand identity<\/h2>\n<p><span style=\"font-weight: 400;\">One that rivals the likes of big corporations and could potentially serve you more business than you thought possible.<\/span><\/p>\n<h3>What is a visual brand identity?<\/h3>\n<p><span style=\"font-weight: 400;\">In simple terms, visual brand identity is the coherent visual tone, look and feel of your brand. It\u2019s \u201cthe vibe\u201d if we may.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/nMuh33BMZYY\" width=\"860\" height=\"615\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><em><span style=\"font-weight: 100;\">In summing up, it\u2019s the vibe of the thing!<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Any feature that contributes to the identity of your brand will be a powerful component of its branding \u2013 from the name, logo, colour scheme and fonts, to the way you organise layouts. They all play a part in your branding. It\u2019s anything that visually makes you YOU.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the definition is the easy part, but how on earth do you discover your particular brand, and how can be it expressed aesthetically?<\/span><\/p>\n<h3>How to create your visual branding\u2026<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define your \u201cwhy\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider your emotional appeal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Perfect your visuals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay consistent<\/span><\/li>\n<\/ul>\n<h3>Know your audience<\/h3>\n<p><span style=\"font-weight: 400;\">Before you even consider a logo design, be sure you know who you\u2019re trying to reach and who would be keen to befriend your brand. In order to appeal to your target market, you\u2019ll need to know exactly who they are, and this can be achieved by creating a buyer persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to uncover key demographic details like age, gender, location, values, pain-points etc. You can also gain plenty of valuable insights by studying the audiences following your competitors as a starting point. They\u2019ll most likely be catering to the same crowd your after. Be sure to seek assistance wherever you can find it. This will help you get robust data about your prospective customers.<\/span><\/p>\n<h3>Define your \u201cwhy\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">Simon Sinek isn\u2019t just a great public speaker. He knows there\u2019s nothing more powerful to drive a company\u2019s vision than knowing its purpose. That\u2019s why knowing your \u201cwhy\u201d is an absolutely crucial step in perfecting your brand identity. It\u2019ll help guide all your creative decisions and really support your choices, leading to a final image that is cohesive and coherent to your brand.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/IPYeCltXpxw\" width=\"860\" height=\"615\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><span style=\"font-weight: 100;\">Simon says start with why!<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Your \u201cwhy\u201d will also help guide future decisions, bringing everything together and eliminating all the guesswork when it comes to your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key \u201cwhy\u201d questions to ask yourself are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your values?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why do you provide your services or products?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are you hoping to achieve for your customers?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the overall goal of your business?<\/span><\/li>\n<\/ul>\n<h3>Identify your brand personality<\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve defined your group of interest and your \u201cwhy\u201d for existing. You\u2019ll need to develop a brand personality that\u2019ll reach those individuals and best express your \u201cwhy.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way of defining your brand personality is by compiling a list of well-known celebrities who would make great spokespeople for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business is targeting an older market in the upper echelons of society, perhaps some dry wit may be a feature of your brand identity. A suitable personality may mimic that of Larry David or Stephen Colbert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your brand wishes to appeal to a younger market of teenage girls, a suitable brand identity may couple the sweetness of Selena Gomes with the edge of Bella Hadid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perfect your personality and your content output will be easily aligned to your branding.<\/span><\/p>\n<h3>Consider your emotional appeal<\/h3>\n<p><span style=\"font-weight: 400;\">A great way of having all your work culminate into success is by creating an emotional link between your brand and your prospective customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What emotions do you want to invoke in your clients through your visuals?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What emotions do you want to lie at the heart of your story?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s something as heart-warming as trust in your brand or something as vain as elitism for your high-profile products, make sure you consider the emotional responses you\u2019re after with your branding.<\/span><\/p>\n<h3>Perfect your visuals<\/h3>\n<p><span style=\"font-weight: 400;\">Now that the foundations have been laid, make sure you only use visuals that align with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aesthetic aspects to consider will be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your colour palette \u2013 be sure to pick a small collection of shades that work well together and stick to them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Typography \u2013 choose 2-3 fonts that complement each other and your aesthetic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having a stockpile of image assets that showcase who you are is an excellent way of making sure you keep your identity consistent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finalise your logo and its variations in colour and black and white for official use.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, be sure to finalise all these motifs and parameters in an official style guide. This will ensure that you have a single point of reference whenever you need clarification on the do\u2019s and don\u2019ts of your brand, helping new staff and partners emulate your brand\u2019s visuals without changing a thing. Consistency is the key to ensuring that your brand identity stands, even long after it\u2019s changed hands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re keen to find out more about how to create a unique brand identity for your business, <a href=\"https:\/\/www.impressive.com.au\/contact\/\" target=\"_blank\" rel=\"noopener\">get in touch<\/a> with Impressive Digital today. We\u2019ll help you hone in on your message, style, purpose and help you understand how to express these crucial characteristic through effective branding that makes all the difference. <\/span><\/p>\n",
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