FIND YOUR AUDIENCE BY TEAMING UP WITH THE TOP GOOGLE DISPLAY ADVERTISING AGENCY.

The Google Display Network is a marketing platform that allows you to show ads to people who are browsing the web. You can choose what kinds of sites you want to show your ads on, and then Google will show your ads to people who visit those sites.

The reason why many businesses use Google Display Networks is because it’s easy to set up and manage, and it gives you access to a huge audience—one that’s made up of people who have already expressed interest in what you’re selling by visiting a website on the Display Network. This makes them more likely to click on your ad than someone who has never heard of your company before.

The GDN shows your ads on websites in the form of banner ads, image ads and occasionally, responsive ads. Responsive ads are automatically adjusted to fit the theme and space of the website they’re placed on. Google lets you manage, target and budget for your ads within the tool. If you’re new to all of this, we recommend getting help from an expert to get the most out of your advertising spend.

In the past, tracking impressions or views of an ad was unattainable data – it left a gap in reporting. GDN integrates with Google Analytics to bring Impression Reporting to marketers. Now, when a user views your display ads and then later visits your site, this can be tracked. So, you can see how effective your Google display advertising is.

The Display Network works across more than 2 million websites worldwide. This comprises desktop sites, mobile sites and apps. Where your ad is displayed depends on the targeting options you select, so Google can try to get the context right for your campaign.

Google doesn’t like to reward sites that exist solely to serve ads or offer no original content. If you run an affiliate programme but also offer value and unique content on your site, you can make use of the GDN and remarketing without problems. That said, if you don’t make a lot of commission on your affiliate programme, you might want to use a form of advertising that will bring a greater ROI for your industry.

The Google Display Network Ads allow you to reach audiences across multiple online websites and apps relevant to your business through engaging display ads. Google Search Ads are only triggered when someone searches for specific keywords or phrases on a search engine. While Google Search is great for generating leads, the Google Display Network is efficient for targeting specific users based on their demographics and interests.

The Google Display Network gives you access to a massive audience, enabling you to build brand awareness amongst prospective customers. If a user has interacted with your brand on one of your website pages or through a search engine, they may see an ad for your business when they sign on to another page relevant to them. Due to the creative nature and prominent position of display ads, you can use the Google Display Network to build customer engagement as you familiarise the customers with your brand.

You can target your audience on the Google Display Network in two ways: retargeting and remarketing. 

Retargeting means that you show ads to users who have already visited your website or mobile app, allowing you to increase the conversion rate from these returning visitors. Remarketing audience approach focuses on targeting users who didn’t visit your page but share similar characteristics to those who did. This can be done by using cookie identifiers, demographic information, or IP geographical location.

Remarketing and prospecting are two different initiatives, and at the end, the best approach for your business depends on your company’s marketing goals.

Like most digital strategies, there’s no set answer to the cost of GDN. On average, the CPC for the Display Network is around $1 USD. Have a quick chat with us at Impressive to find out about costs for your unique campaign, and the kind of ROI you can expect.

You can choose whether to manually set up your display campaign, or have Google use their own tools to create the campaign they think best suits your objectives. There are multiple steps to follow if you would prefer to set this up manually, so check this guide by Klient Boost for more information.

Responsive display ads fit into whatever ad space is available, as they can transform themselves to fit where it has to go. Banner ads are found across the top of a webpage, whereas vertical skyscraper ads can be seen on the side of a page.

All businesses can choose to be on the GDN. However, we recommend only running this campaign if you’re not also running a Search campaign. Google doesn’t recommend over-layering, and this can eat into your advertising budget, without getting you the conversions you want.

There are different ways to measure the success of your display ad campaign: 

Impressions: The number of times your display ad appears on a third-party site. 

Click-through rate (CTR): CTR measures how many people click on your ads.

Cost per click (CPC): CPC indicates the number of clicks delivered from a campaign.

CPA (Cost Per Action): Take your spend and divide it by the number of conversions or actions to determine the CPA for a campaign. 

View-through Conversions: These conversions apply to someone seeing an ad, but not clicking, and then coming to your site later and converting. 

RoAS (Return of Ad Spend): RoAS takes the total revenue of your campaign and divides it by the total investment. 

Revenue Generated: The ability to discern the revenue generated by a campaign depends on the display advertising KPIs that you can measure.

A time and cost-efficient option, programmatic advertising automatically buys and sells digital advertising space with algorithmic software. The systems of Google Display Network and programmatic ads are automated and auction-based, therefore reducing the need to connect with third-party agents. Similarly, both platforms have targeting options to specify the audience demographics, interests, and behaviours.

As an Australian owned and operated agency, Impressive is dedicated to delivering exceptional results to clients across the country. With the expertise and talent of our in-house team members, we’re capable of growing your business in the eCommerce space. We are experienced in a wide array of marketing and advertising services. Ranging from PPC campaigns to SEO, content writing and more, you can choose an approach that suits your business goals the best. We recognise that each client brings a unique offering to the table, and we’re always happy to have a chat to learn more about you.

Yes, we can!

We’ve got the know-how to create and place display ads on Youtube. Our team of experts will work with you to create an ad that will reach your target audience and help you accomplish your goals. We can also help you identify the best time to run your ads and make adjustments based on the results we get.